VIA Rail: How a government-owned organization approaches social, and the tools they use to do it
Manage social for a government organization or a "boring" industry? Lise Arsenault leads social media and content creation at VIA Rail Canada, Canada's national public passenger railway company. Over the past two years, she's overhauled the brand's social presence, inspiring audiences to discover, engage with, and talk about passenger rail travel in Canada.
In this episode, she'll take us behind the scenes to teach us how she gets buy-in from stakeholders, what her community-building strategy looks like, and her fave ways to use HeyOrca to bring social to life
Music: "Haymaker" by Steven…
The skinny
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