skinny.

Latest / HeyOrca Podcast

Doing more with less: Flexible social & community strategy for lean teams

In this episode, we sit with Rachel Amick, Content Marketing Manager at SDI Innovations to teach us how to create a social strategy while having a lean team. Rachel will demonstrate how she manages content and social media for multiple brands using a lean team model comprising interns and full-time staff, organized with standardized templates, clear briefs, and project management workflows. She’ll explain how her team delivers over 450 social posts, a dozen emails, blogs, videos, and podcasts each month without a rigid calendar, and still pivots on short notice when unexpected opportunities…

The skinny

The skinny isn't ready yet — notes appear once the transcript is processed.