Shows / HeyOrca Podcast
HeyOrca Podcast
Discover how to build a successful career (and life!) in social. Every week, the HeyOrca Pod get together with our community of social media managers to share strategies and tactics, explore the latest industry news, and help you grow an engaged community. Want to become a more confident and effective social media manager? Whalecome to the HeyOrca Pod!
Episodes
HeyOrca PodcastInside the 2025 Community Benchmark Report – What social media managers need to know about marketing in 2025
Get the first look at HeyOrca's Community Benchmark Report, based on insights from 267 social media managers who are shaping the future of community building…
HeyOrca PodcastStorytelling for social good: Scaling your sharing
Social media marketers and community managers are constantly balancing the need to create engaging, high-quality content while also keeping up with the latest…
HeyOrca PodcastCreating without the crash: Staying consistent on social without burning out
Creating consistent social media content can feel like a never-ending brainstorm, but it doesn’t have to drain your energy! We're bringing in HeyOrca Stan…
HeyOrca PodcastHow to balance your communities on and off social in 2025
Our 2025 community theme is balancing our communities on and off social media. When you think of your brand’s community, you may think that only includes your…
HeyOrca PodcastHow to utilize Reddit to build community
If you’re like us, you love going on Reddit in your spare time but haven’t explored it for your brand yet. In this episode, we’re joined by Juliana Rodriguez…
HeyOrca PodcastHow to develop a strong brand voice
Is your brand voice strong and recognizable, or does it feel a little all over the place? In this episode, we’re diving into the art of crafting a distinct and…
HeyOrca PodcastHow to grow your personal brand through thought leadership
Unlock the power of thought leadership and take your personal brand to the next level! We couldn't talk about thought leadership without the amazingly talented…
HeyOrca Podcast2025 Social Media Predictions with Lia Haberman
We love ending the year by gathering with our community to chat about what the next year holds. This year, we have two very special guests joining us! Lia…
HeyOrca PodcastCopywriting formulas for social media managers
There's no secret trick for writing social content, BUT there are formulas! Join us to dive into the copywriting formulas every social media manager needs to…
HeyOrca PodcastHow to handle a social media crisis
Have you ever been in a social media crisis? Here's how to handle a social media crisis, whether you’ve been there before, want to learn new tips, or you’re…
HeyOrca PodcastHow to engage and moderate your Instagram community
Community-building is the main character this year. And Instagram is its best friend! Instagram provides a plethora of opportunities to build a strong…
HeyOrca PodcastHow to engage and moderate your TikTok community
TikTok is such an incredible platform to build community on and we want to help you utilize it. To do so, we brought in TikTok pro Lorrie Rose, freelance…
HeyOrca PodcastHow to create a community-led content plan
Are you tired of constantly chasing after algorithm changes? In this episode, ourr hosts Joe Teo and Christina Garnett share their insights on shifting the…
HeyOrca PodcastHow to fix a failing client relationship
Saving a client relationship can be tough . . . but it can be done! We’re here to help make the process easier. In this episode, join us as we dive into topics…
HeyOrca PodcastCopywriting for Social Media Ads
Encore alert! We brought back a podcast favorite topic . . . copywriting! This time around, we covered copywriting tips for social media ads from our resident…
HeyOrca PodcastHow to start planning your client's holiday campaigns with Laura Kilpatrick
The holiday season is a BUSY time for everyone, so the earlier you start planning, the better. And of course, we want to help you make this process as easy as…
HeyOrca PodcastHow to stay engaging in a boring industry with Coleena Raynor
Working in a boring industry doesn’t mean you have to post boring content! Join us as we discover how to energize your social media community even if your…
HeyOrca PodcastHow to plan social media content as an agency with Lauren Don
What’s one way to grow your agency . . . without the growing pains? Make sure you have a top-notch content planning process in place! In this episode, we sit…
HeyOrca PodcastHow to optimize your client's LinkedIn profile for SEO with Fatima Khan
Have you boarded the LinkedIn train? If not, this is your chance to get a ticket! LinkedIn is home to over 1 billion users. And 82% of B2B marketers achieve…
HeyOrca PodcastHow to price your social media management services
One of the biggest questions we see online is, “How much should I charge for my social media management services? Every agency and freelancer is so different –…
HeyOrca PodcastSocial media news from May you NEED to know
Come join us on this episode to discover all the need-to-know trends, social news, and industry changes from May 2024. We’ve collected all the updates so you…
HeyOrca Podcast*The* framework for building your community on social media with Christina Garnett and Joe Teo
Community is the one thing your competitors can't copy. But it's not the easiest thing to build, especially from scratch. In this episode, community experts…
HeyOrca PodcastHow to write an effective case study
Having a case study to show potential clients is so important! It could be the deciding factor for a potential client. In this episode, the two hosts go…
HeyOrca PodcastHow to master the TikTok algorithm and get noticed
The TikTok algorithm feels like one of the greatest social media mysteries! In this episode, we have a conversation about the following topics: ✅ How the…
HeyOrca PodcastHow to build a community on LinkedIn with Christina Garnett
Create for your community, not the algorithm. In this episode, we are joined bz community building expert, Christina Garnett, and discuss the topic of building…
HeyOrca PodcastSocial media updates from April you NEED to know
Can’t keep up with all the social media updates and platform changes? We’ve got your back! Join this episode to discover all the need-to-know trends, social…
HeyOrca PodcastHow to easily onboard a new client with Anna Michalak
Is your client onboarding process smooth sailing? Onboarding a new client to your agency sets the foundation of your relationship with them going forward. And…
HeyOrca PodcastCreative copywriting tips for social media
Having writer's block is one of the most common issues content creators and social media managers face. In this episode, our resident writer, Lysle, will share…
HeyOrca PodcastHow to start using user-generated content?
By 2033, 78% of ALL content across the web will be user-generated! In this episode, our host will explore how user-generated content (UGC) can help you…
HeyOrca PodcastSocial media updates from March you NEED to know
Join us on our monthly recap of the biggest social media updates for you! From Instagram, X, Facebook, to TikTok, we have it all. In addition, trending audio…
HeyOrca PodcastHow to choose your ideal client profile with Emma McCosham
In this episode, we sit down with Emma McCosham, Head of Marketing at McCosham Marketing Inc., to discuss how to understand your business and community…
HeyOrca PodcastContent Creation Hacks for Social Media Managers with Maria Plata
In this episode, we delve into the world of content creation with a focus on social media management. Our guest, Maria Plata, and host Joe Teo share insights…
HeyOrca PodcastTips to leverage AI for content creation with Zack Brame
Social media managers, be honest: Have you embraced AI to create content? AI can feel a bit intimidating, but there are so many ways it can make your life as a…
HeyOrca PodcastSocial media updates from February you NEED to know
We got all the latest news in the social media world for you in this episode! From updates on Instagram, X, Facebook, and SnapChat, to top trending audio from…
HeyOrca PodcastHow to stay engaging in a “boring” industry Elizabeth Hendry & Elena Manukyan
Memes and trends are fun, but what happens when you work in a corporate setting and can’t tap into those pop culture moments? Join Elena Manukyan, Founder of…
HeyOrca PodcastHow to capture your audience through Instagram Stories
33% of the most-viewed Instagram Stories are posted by businesses! Are Stories part of your social media strategy? Join Qetsiyah and special guest Jesse as…
HeyOrca PodcastPersonal branding: the key to building a brand in 2024
Want to build a personal brand . . . but not sure where to start? Join HeyOrca's community managers, Alyssa and Qetsiyah, to discover the most approachable…