Shows / Marketing Talks
Episodes
- Marketing Talks
fav Hotel Bias Break and Critical Core Strategy
This analyzes the unconventional business strategy of fav Hotel, which achieved profitability with a seemingly disastrous 20% occupancy rate by challenging…
- Marketing Talks
Hair Salon IWASAKI Job Theory Marketing for Affordable Haircut Progress
This offers an in-depth analysis of the success of Hair Salon IWASAKI, an affordable Japanese hair salon chain known for its low-priced cuts, using the Jobs to…
- Marketing Talks
Oshi-dan Reinterpreting Tradition for New Business
This provides an extensive case study of "Oshi-dan," a shrine created for displaying cherished characters or idols developed by Hasegawa, a major Japanese…
- Marketing Talks
Kimetsu Movie Aesthetic Value Creation Through Differentiation
This provides an analysis of the film "Demon Slayer: Kimetsu no Yaiba – Mugenjo Arc Chapter 1: Akaza Returns", focusing on its aesthetic differentiation and…
- Marketing Talks
Novel "Circuit Switcher" AI Ethics and Responsibility
This provides an overview and analysis of the science fiction novel "Circuit Switcher" by Takahiro Anno, which explores the ethical implications of a…
- Marketing Talks
Anmaoh Business Model Transformation and Market Triumph
This provides an in-depth analysis of the business model transformation of the commercial massage chair company, Anmaoh, detailing its dramatic recovery after…
- Marketing Talks
Unicharm's Discount-Free Trade Marketing Strategy
This examines Unicharm's successful "discount-free" sales strategy, centering on the concept of trade marketing. This approach focuses on strengthening the…
- Marketing Talks
Co-creation Brand Strategy: Akahon and VTuber
This explores the concept of co-creation in brand strategy, illustrating how brands are successfully built through interaction with customers rather than just…
- Marketing Talks
Ikkyu's Critical Core Personalization as Strategic Advantage
This analyzes Ikkyu's critical core strategy, a concept focused on achieving competitive advantage by pursuing seemingly irrational actions that are, in fact…
- Marketing Talks
Carmo-kun Barrier Removal and Driver Enhancement Marketing
This provides an extensive analysis of the marketing strategy for the Carmo-kun auto subscription service, focusing on barrier removal and driver enhancement…
- Marketing Talks
Oshikatsu Cancel Insurance Customer Centric Product Value Reframing
This provides an in-depth analysis of a successful marketing innovation case study: the creation and launch of “Oshikatsu Cancel Insurance,” which is a…
- Marketing Talks
Ginbis: Branding Through an Unwavering Core and Changeable
This outlines a brand strategy centered on establishing a fixed core while allowing everything else to be flexible and changeable, using the Japanese snack…
- Marketing Talks
Category Strategy How To Create New Market And Top Of Mind
This provides excerpts discussing Category Strategy, a marketing concept detailed in the book Category Strategy: How Only Fast-Growing Companies Practice It –…
- Marketing Talks
Rentio Binoculars Rental: Understanding Customer Usage Scene for New Business Opportunity
This analyzes how a deep understanding of customer usage scenes is crucial for driving business growth, using the example of the appliance rental company…
- Marketing Talks
Sanuki Udon Bath Salts Design Thinking in Product Development
This provides an in-depth analysis of the product development process for "Sanuki Udon Bath Salts," a unique bath soak designed to make the user feel like a…
- Marketing Talks
Differentiation and Value: Pureté Nature and Ninja Meshi Gummy
This discusses value creation through differentiation in marketing, using two distinct case studies. First, it analyzes the success of Pureté Nature Belgian…
- Marketing Talks
Pocari Inhai NFT Efforta and Trust Visualization Branding
This provides an in-depth analysis of Otsuka Pharmaceutical's "Pocari Sweat Inter-High NFT" initiative as a case study in next-generation branding and the…
- Marketing Talks
THE LIQUOR NARITA AIRPORT High-Resolution Customer Targeting
This offers an in-depth analysis of successful marketing strategy, utilizing the case study of "THE LIQUOR NARITA AIRPORT," a high-end alcohol retailer at…
- Marketing Talks
Lipovitan DX Repositioning and Customer-Centric Marketing
This outlines the comprehensive brand repositioning and customer-centric marketing strategy employed by Taisho Pharmaceutical for its product, Lipovitan DX…
- Marketing Talks
Google's Rebranding: Intelligence Augmentation and Perception Change
This offers a detailed analysis of Google’s strategic efforts to rebrand its core search service, shifting the perception from a mere “information gathering”…
- Marketing Talks
Book "TEN" Meaning of Work and Priority
This analysis explores the novel "Ten" by Nire Shuhei, highlighting its central theme of reversing the traditional meaning of work. It details how the…
- Marketing Talks
JBL Flip 7 Differentiation Marketing with POP and POD
This explores effective marketing strategies through the lens of the JBL Flip 7 wireless speaker, focusing on the concepts of Points of Parity (POP) and Points…
- Marketing Talks
Ajinomoto's Fifth Season Marketing Adapting to Climate Change
This examines Ajinomoto's "Goki Sousama Project," an innovative marketing strategy that addresses the prolongation of summer due to climate change in Japan. By…
- Marketing Talks
PMF - Achieving and Sustaining Product Market Fit
An in-depth look at Product Market Fit (PMF), a crucial concept for new business ventures. They explain what PMF is, describing it as a state where a product…
- Marketing Talks
Kimetsu Movie "Opening Act to Main Event" Marketing
This analyzes the unprecedented success of the movie "Demon Slayer: Kimetsu no Yaiba - To the Hashira Training" by examining its marketing strategies. It…
- Marketing Talks
Multifunction Copiers and Oshikatsu Fandom Job Theory
This explores the relationship between multifunction copiers in convenience stores and "Oshikatsu", a Japanese term for enthusiastic fan activities. It employs…
- Marketing Talks
Seiai High School Baseball Team Building an Autonomous Team
This overview describes a book about a transformative approach to team building at Hirosaki Gakuin Seiai High School's baseball club. It details how an unknown…
- Marketing Talks
A Journalist's Viral Unlearning: Customer-Centric Web Articles
This provides an overview of a book by Tomohiko Saito, a seasoned newspaper journalist, titled "What a Newspaper Journalist Thought About to Make Web Articles…
- Marketing Talks
Seven Cafe Tea: Five Ways to Increase Customers
This examines how Seven Cafe Tea, a freshly brewed tea service offered by Seven-Eleven, serves as a case study for increasing customer numbers in business. It…
- Marketing Talks
G-SHOCK ID Integration Redefining Customers and Value
This discusses how Casio's integration of its customer ID system (CASIO ID) revolutionized their marketing strategy, particularly for their G-SHOCK brand…
- Marketing Talks
Customer Insight Case Studies in Root Cause Discovery
This explores customer insights, defining them as the hidden psychological motivators and unconscious desires that drive consumer behavior. It emphasizes…
- Marketing Talks
Marketing Insights from Customer Psychology and Behavior
This explore the critical role of deep customer understanding in successful product development and marketing. It highlights that the "answers" for innovation…
- Marketing Talks
Kimetsu Movie Mugenjo Chapter1 Akaza Story
This analyzes the enduring appeal of the "Demon Slayer" franchise, particularly focusing on the movie "Demon Slayer: Kimetsu no Yaiba – Mugenjo Arc, Chapter 1…
- Marketing Talks
My Basket The Strategy of Not Doing
This explores the strategic framework behind the rapid growth of My Basket, a compact urban supermarket chain. The core principle highlighted is the importance…
- Marketing Talks
Transforming Adult Learning with Bias Breaking
This explores why adult learning often fails to be sustained and how to address this challenge through a method called "Bias Break." It identifies three core…
- Marketing Talks
Cocoro Plushie Hospital Four Steps to New Business Success
This outlines four crucial steps for successful new business creation, using the "Plushie Hospital" in Osaka as a prime example. It begins by emphasizing the…
- Marketing Talks
Matsuoka Madoka: AI Startup Battle Chronicle
This offers an overview of the book "Matsuoka Madoka, I'm Starting a Business - An AI Startup Battle Chronicle," a business novel written by an AI engineer and…
- Marketing Talks
SD Gundam G Generation Eternal Marketing Playbook for Customer Growth
This examines the marketing strategies behind the successful mobile game "SD Gundam G Generation Eternal." It breaks down how businesses can increase and…
- Marketing Talks
i Kids Star Megalos Unique and Difficult-to-Replicate Business Model
This examines how Megalos, a sports club, leveraged its existing resources to launch "i Kids Star Megalos," a bilingual preschool. The core idea revolves…
- Marketing Talks
Innovating with Existing Strengths: Rurubu and Shikoku Meguru Kitchen & Marche
This illustrate two distinct business strategies for leveraging existing strengths into new ventures. The first example details "Rurubu," a travel guide…
- Marketing Talks
Maruzen Research: Brand Extension Success Lessons
This examines Maruzen Research, a successful brand extension by a long-standing Japanese bookstore, Maruzen. It explains how brand extension, the application…
- Marketing Talks
Honshitsu Chokkan and Shusseuo Model for Harnessing Intuition to Find Insights
This introduces two distinct yet complementary Japanese thinking frameworks: "Honshitsu Chokkan" (Intuitive Insight into the Essence) and the "Shusseuo Model"…
- Marketing Talks
Don Quijote's 100-Yen Protein Vending Machine for Entertainment Trial Experience
This discusses Don Quijote's (Donki) marketing strategy involving 100-yen protein vending machines. It highlights how Donki identified and addressed customer…
- Marketing Talks
Pattojyutto Jobs to Be Done Theory Marketing
This explains Job Theory, a marketing concept focusing on what consumers truly seek: the "job" they want to accomplish rather than just product specifications…
- Marketing Talks
Kawai Juku: Choosing Winning Business Battlefield
This outlines a business strategy framework centered on identifying the most advantageous "battlefield" for a company's "strengths." It emphasizes that…
- Marketing Talks
Anker's Experiential Marketing with Creating Usage Scenarios
This explores experiential marketing through the example of Anker, a mobile battery and electronics company. It highlights the importance of creating specific…
- Marketing Talks
Book Frontline: Crisis Management Principles from Diamond Princess
This offers an overview of the book "Frontline" by Jun Masumoto, which chronicles the COVID-19 outbreak on the Diamond Princess cruise ship in 2020. It…
- Marketing Talks
Job Theory: Unveiling Customer Needs for Market Success
This introduces "Job Theory," a marketing concept focusing on understanding customer needs. The Job theory posits that customers "hire" products or services…
- Marketing Talks
JINS 360° Crafting Customer Choice Through Marketing
This describes how JINS, an eyewear company, developed and marketed its "JINS 360°" unbreakable glasses by focusing on customer-centric strategies. It outlines…
- Marketing Talks
Ajinomoto Junior High School Event PR First Advertising Second Strategy
This discusses Ajinomoto's "PR First, Advertising Second" marketing strategy, exemplified by their "Ajinomoto Junior High School" event. This approach…
- Marketing Talks
Siroca's Blender: From Niche to Kitchen Staple Strategy
This analyzes Siroca's "Ouchi Chef Blender" strategy for transforming a niche kitchen appliance into an everyday staple, a challenge often faced by specialized…
- Marketing Talks
Lawson's No-Topping Ramen: The Strategy of Not Doing
This discusses Lawson's "no-topping" ramen strategy, highlighting the company's success with its "Soup Gekiuma!" cup noodle series, which sold 1.8 million…
- Marketing Talks
Research-Driven Innovation: Questions to New Ideas
This outlines the core principles and practical applications of "Research-Driven Innovation: From Questions to New Ideas," a book by Yuki Anzai and Hirokazu…
- Marketing Talks
Drugstore Retail Evolution Shopper and Buyer Insights Trade Marketing
This explains trade marketing, a strategy focused on enhancing sales by understanding and connecting with both the shopper (customer) and the buyer (retailer)…
- Marketing Talks
Mini Vegetables Turning Weakness into Strength
This examines how mini vegetables have gained popularity, demonstrating a shift in societal values and marketing strategies. Initially perceived as inferior…
- Marketing Talks
Think Big, Start Small: Growth Strategies Case Studies
This discusses strategic growth approaches through two distinct case studies. The first highlights how Mitsui Sumitomo Insurance's CX Design Department adopted…
- Marketing Talks
Fujifilm X Series Brand Concept Driven Marketing
This examines Fujifilm's successful "X Series" digital camera brand, attributing its popularity to a concept-driven marketing approach. Despite the widespread…
- Marketing Talks
Marketing 6 Steps for Recruitment Success
This presents a six-step framework for recruitment success, drawing a direct parallel between marketing principles and talent acquisition. It emphasizes that…
- Marketing Talks
Kao Powerful Deodorant Strong Solving the Real Customer Problem
This discusses Kao's "Powerful Deodorant Strong" product line, specifically designed for healthcare and nursing facilities, highlighting its successful…
- Marketing Talks
ChargeSPOT Customer Centric Why-What-How Pricing
This analyzes ChargeSPOT's pricing adjustments, offering insights into customer-centric strategies. They detail ChargeSPOT's initial misstep when a price…