JINS 360° Crafting Customer Choice Through Marketing
This describes how JINS, an eyewear company, developed and marketed its "JINS 360°" unbreakable glasses by focusing on customer-centric strategies.
It outlines a six-step marketing framework, beginning with identifying and understanding customer needs, such as the frequent problem of broken glasses, especially at the hinge. JINS then created a solution with its "all-direction movable hinge" and communicated its benefits through engaging methods like in-store press demonstrations and digital campaigns.
It emphasizes that effective marketing creates tangible value for customers, leading to…
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