Shows / Marketing Talks
Episodes
- Marketing Talks
The Art of Habitat Differentiation Marketing Strategy
This summarizes a book on modern web marketing that promotes a non-competitive strategy, advocating for businesses to achieve "habitat differentiation" by…
- Marketing Talks
Lambdash Palm In Get-Do-Be Needs - The Path to Customer Value
This analyzes the successful marketing reforms for the Panasonic Lambdash Palm In shaver, a premium product that achieved high sales by avoiding price…
- Marketing Talks
Woven by Toyota AI Powered Research Concentrating on Essential Human Understanding
This explains the transformative effect of AI on modern marketing research, outlining a new process where humans leverage technology to refine their insights…
- Marketing Talks
Customer-Centric Product Development for Unknown Use Cases
This provides a detailed analysis of customer-centric product development and marketing through two primary business examples. The first case study examines…
- Marketing Talks
Mindset to overcome difficult situations
This provides guidance on developing a mindset to overcome difficult situations, focusing on the power of one's fundamental "way of being" rather than just…
- Marketing Talks
Lawson's Car Camping Business Model Monetizing Idle Assets
This details a new business model by the convenience store chain Lawson, which involves monetizing the idle asset of its parking lots by offering overnight car…
- Marketing Talks
Ambidextrous Management - PDCA Exploitation and OODA Exploration
This discusses ambidextrous management, which is the strategy of pursuing "exploitation" (deepening) of existing business lines and "exploration" into new…
- Marketing Talks
The North Face n1 Marketing Finding Brand Essence
This outlines how The North Face and its operating company in Japan, Goldwin, utilized n1 marketing to find the true reasons customers choose their products…
- Marketing Talks
What we learn from novel "poison": poison chain in human minds
This is a book review of the novel "poison" by Fukaya Tadaki, which explores a murder mystery set in a hospital. The central theme of the novel, as described…
- Marketing Talks
Awakan Hotel POP and POD differentiation strategy for unique customer value
This offers a detailed marketing analysis of the Awakan hotel on Awaji Island in Japan, focusing on its differentiation strategy using the concepts of Points…
- Marketing Talks
Chapters bookstore strategy beyond the box
This provides an extensive analysis of the business strategy for Chapters bookstore, a unique subscription service combining book curation with social…
- Marketing Talks
POP and POD marketing strategy
This examines marketing differentiation through the concepts of POP (Points of Parity) and POD (Points of Difference), explaining how successful products and…
- Marketing Talks
Wilkinson Tansan Tagsober sparkling water for night jobs marketing
This provides an extensive analysis of the marketing strategy behind Wilkinson's new "night-only sparkling water," Wilkinson Tansan Tagsober, using the Jobs to…
- Marketing Talks
UNIQLO UNIFORM BtoC Assets in BtoB Strategy
This provides a detailed analysis of Uniqlo's "UNIQLO UNIFORM" strategy, which involves leveraging its established Business-to-Consumer (BtoC) assets to expand…
- Marketing Talks
MONO Branding Through Trust and Perception Change
This provides an analysis of the Tombow MONO eraser brand to explain the principles of effective branding and achieving a "perception change" in consumers. It…
- Marketing Talks
Sapporo beer non customer marketing with designing casual encounter
This presents an in-depth analysis of Sapporo Beer's non-customer marketing strategy, which focuses on designing accidental encounters to engage individuals…
- Marketing Talks
The Advocacy for a Peaceful Death
This provides an extensive overview of the book, "Advocating for a Peaceful Death: Life's Final Choice," which promotes the concept of "peaceful death" or…
- Marketing Talks
History of governance implication for leadership styles
This explores the fundamental principles of state governance throughout Japanese and world history, identifying five core methods used to organize large…
- Marketing Talks
Poipoi Battler idea combination creation and reversing purpose means
This explores the development and success of Poipoi Battler, a water gun sport that uses goldfish scooping nets ("poi") as targets, illustrating two key…
- Marketing Talks
Value proposition that captures customers' hearts
This provides an in-depth analysis of effective marketing strategies, using case studies from Snow Brand Megmilk’s “Sakeru Cheese” and Yayoi’s business setup…
- Marketing Talks
Toriyaro Izakaya Business Model Dissected
This offers an in-depth analysis of the business model of the rapidly expanding Japanese izakaya chain, Toriyaro Izakaya ("Soreyuke! Toriyaro!"). It…
- Marketing Talks
Suntory Zeroppa Redefining Non-Alcoholic Customer Value and Usage Scene Expansion
This examines Suntory's non-alcoholic beverage "Zeroppa," detailing its marketing strategy focused on redefining customer value and expanding usage scenarios…
- Marketing Talks
Gen Z workplace "nominication" implication for marketing
This provides an extensive marketing analysis of "nominication," or workplace drinking communication, focusing specifically on the attitudes and preferences of…
- Marketing Talks
Osaka Ohsho's frozen gyoza marketing to beats industry giant
This details how Osaka Ohsho achieved market dominance in the frozen gyoza category in Japan, overtaking the long-standing leader, Ajinomoto, starting in 2023…
- Marketing Talks
Jimenshi human psychology behind fraud deceiver and victim
This provides a psychological analysis of fraud, specifically examining the dynamics of both deceivers and victims as portrayed in the novel “The Ground…
- Marketing Talks
Narumiya two customers setting buyer purchase context and user usage context
This provides an analysis of marketing strategy, focusing on the distinction between the "buyer" and the "user" of a product, particularly when these two roles…
- Marketing Talks
Suntory -196 customer insight and marketing strategy
This episode discusses how Suntory successfully launched a new series of its -196 canned alcohol beverage, which achieved massive initial sales by moving away…
- Marketing Talks
Red Ocean Strategy - Market Selection and Competitive Advantage
This explores strategic decision-making in competitive environments, often called "red oceans." It introduces the concept that determining where to compete…
- Marketing Talks
Marketing as Matchmaker - Connecting Users and Magic
This offers a philosophical and practical framework for marketing, asserting that its core essence is creating the reason for customers to choose a product or…
- Marketing Talks
Hoshino Resorts Kai Furoshiki Emotional Branding and Customer Experience
This provides an in-depth analysis of Hoshino Resorts Kai's "Local Furoshiki" (traditional wrapping cloth) as a case study in effective emotional branding. It…
- Marketing Talks
Mediqtto customer context marketing
This examines how the established Japanese leg-care brand, Mediqtto, evolved its marketing strategy from targeting only young women focused on "beautiful legs"…
- Marketing Talks
Yamazaki Shop Daita Sankatsu Strategy for the Disadvantaged
This analyzes the business strategy of Yamazaki Shop Daita Sankatsu, a small convenience store operating in a residential area, which successfully competes…
- Marketing Talks
1941 Defeat Prediction Lessons for Inconvenient Truth and Business Decisions
This presents an overview and excerpts from the book, "Inconvenient Truth: Lessons from Japan's 1941 Defeat Prediction," which details the findings of the…
- Marketing Talks
CRAFT MISO Nama Koji New Market Creation from Customer Dissatisfaction
This provides an in-depth analysis of Hikari Miso's marketing strategy for their new product, "CRAFT MISO Nama Koji," which created a new market within the…
- Marketing Talks
Mongolia Airee Purifier Value Creation from Waste
This provides a detailed case study of Airee, a Mongolian startup that developed an air purifier utilizing waste wool, which was previously considered…
- Marketing Talks
Jobs to Be Done Theory and Cook Do Case Study
This provides an in-depth explanation of the Jobs to Be Done (JTBD) theory, defining a "job" as the progress a person is trying to make in a specific…
- Marketing Talks
Suzuki Jimny Functional Beauty from Customer Understanding
This discusses how Suzuki developed the fourth-generation Jimny by prioritizing deep customer understanding, moving beyond surface-level data to fieldwork…
- Marketing Talks
A-Z Supermarket's Critical Core Strategy
This provides an extensive analysis of the "Critical Core Strategy" employed by the large Japanese supermarket chain, A-Z, located primarily in Kagoshima…
- Marketing Talks
Skechers Slip-ins Effortless Value Creation Marketing
This provides an in-depth analysis of the marketing strategy behind Skechers’ Hands-Free Slip-ins, focusing on how they created a unique value proposition. The…
- Marketing Talks
DISM Facial Device Seven Stages of Customer Needs Marketing
This analyzes the successful marketing strategy behind the Anfer DISM facial device, a hit product aimed primarily at men, which significantly exceeded its…
- Marketing Talks
Akira and Akira - Destiny, Work Ethic, and Banking
This provides a detailed review of the novel "Akira and Akira" by Jun Ikeido, focusing on the contrasting lives of its two protagonists, both named Akira, and…
- Marketing Talks
Ozeki's Ambidextrous Strategy - Deepening Core, Exploring New Markets
This examines the ambidextrous management strategy employed by the 300-year-old sake manufacturer, Ozeki, as it seeks to move beyond its reliance on the…
- Marketing Talks
Ajinomoto MDC Organizational Eight Steps Transformation
This provides a detailed examination of Ajinomoto's marketing organizational transformation, which was driven by a crisis of feeling disconnected from…
- Marketing Talks
Customer-first Marketing Shiseido's Elixir cosmetic brand and Sapporo Beer's "WITH BEER"
This presents an analysis of successful marketing through two distinct case studies: Shiseido's Elixir cosmetic brand and Sapporo Beer's "WITH BEER" new…
- Marketing Talks
Tsukurioki.jp Unspoken Consumer Insights and Value Creation
This analyzes the success of the Japanese meal delivery service, tsukurioki.jp, by exploring how the company identified and addressed unspoken consumer…
- Marketing Talks
IJOOZ Fresh Orange Vending Machine Business Model
This provides an in-depth analysis of the business model for the IJOOZ fresh-squeezed orange juice vending machine, detailing how the Singapore-based IoT…
- Marketing Talks
Morinaga's Ita Choco Ice Experience and Positive Emotion Branding
This provides an extensive analysis of the branding strategy for Morinaga's Ita Choco Ice, a long-selling Japanese confection. It details how the product…
- Marketing Talks
Mos Burger's Kodomos Project Turning Parental Anxiety into Business Opportunity
This analyzes Mos Burger's "Kodomos Project," an initiative designed to increase customer traffic by addressing the anxieties of parents with young children…
- Marketing Talks
No Side Game: Customer-Centric Marketing and Organization Building
This provides an in-depth analysis of the Japanese novel "No Side Game" by Jun Ikeido, examining the book not merely as a sports story but as a practical…
- Marketing Talks
CyberAgent New Business Development with Insight and Capability
This outlines CyberAgent's strategic framework for developing new business ventures, using its advertising division as a case study. This blueprint details a…
- Marketing Talks
Suzuki Shokudo Indian Curry Purpose, Vision, and Customer Focus
This analyzes the strategic rationale behind Suzuki, an automotive manufacturer, launching a line of ready-to-eat Indian curries called "Suzuki Shokudo"…
- Marketing Talks
Customer Insights and Value Proposal Examples
This provides an in-depth analysis of customer insights and how they are leveraged to create effective value proposals and successful marketing campaigns. It…
- Marketing Talks
Asics - User Experience Chains for Customer Acquisition
This provides an in-depth analysis of Asics' marketing strategy focused on customer acquisition and loyalty, using their running event, "MEET YOUR COMFORT RUN…
- Marketing Talks
Suntory THE PEEL Marketing and Sales Synergy
This examines the successful launch of Suntory's "THE PEEL" ready-to-drink (RTD) beverage, focusing on how the company achieved exceptional sales growth…
- Marketing Talks
airCloset Salon Building Customer Acquisition through Experience Bridges
This provides a strategic overview of airCloset Salon, a new in-person diagnostic service for personal style and color analysis launched by the operator of the…
- Marketing Talks
Insight and Design Thinking for Customer Engagement
This provides an in-depth guide on the practical application of integrating customer insight with Design Thinking to enhance customer engagement and value…
- Marketing Talks
After Purchase Marketing - The New Digital Strategy
This provides an extensive overview of a book by Toshiyasu Nishii titled, "The Science of Continuously Increasing Customers: New Strategies for Marketing in…
- Marketing Talks
Hankyu Railway Core Value Inside Out Branding
This provides a detailed case study on how Hankyu Railway successfully redefined its corporate branding by shifting its focus inward, rather than relying on…
- Marketing Talks
Times Car's Winning Business Model Analysis
This provides a detailed analysis of the Times Car car-sharing service, examining its successful business model using a five-part framework. This analysis…
- Marketing Talks
Reversing the purpose strategy: Shukudai Yaruki Pen & NTT Data capsule hotel
This examines the marketing concept of "reversing the purpose" (mokuteki no shudanka), which intentionally treats the original objective as a means to achieve…