Shows / Marketing Talks
Episodes
- Marketing Talks
The Hakkou BUTTER - The Supporting Role Strategy
In celebration of its centenary, Megmilk Snow Brand launched "The Hakkou BUTTER (The Fermented Butter)," a premium product rooted in a unique supporting role…
- Marketing Talks
Unagi Travel The Business of Healing Through Stuffed-Animal Journeys
Unagi Travel operates as a specialized travel agency that provides guided vacations exclusively for stuffed animals, serving as a surrogate experience for…
- Marketing Talks
The Art of Professional Amateurism in Marketing Customer Understanding
This asserts that deeply understanding the human element is the primary driver of marketing success, accounting for eighty percent of overall results. While…
- Marketing Talks
Fujifilm X Half Turning Inconvenience into Marketing Insight
Fujifilm’s marketing strategy for the X half digital camera demonstrates how identifying deep consumer insights can transform perceived inconveniences into…
- Marketing Talks
Geopolitics - A Strategic Framework for Global Insight
This highlights how geopolitics serves as an essential framework for understanding global events by analyzing permanent factors like geography, climate, and…
- Marketing Talks
Classroom Adventure Mastering Gamification for Digital Literacy
The startup Classroom Adventure utilizes the core principles of gamification to transform dry topics like digital literacy into engaging educational…
- Marketing Talks
Kao’s Marketing The BGC and UGC Synergy Strategy
This details how Kao’s haircare division successfully revitalized its brand by integrating Brand Generated Content (BGC) with User Generated Content (UGC). To…
- Marketing Talks
“Memory Marketing” Case Studies
This examines "Recollection Marketing" through two distinct case studies: FujiFilm's instax mini Link3 and au's "Omoide Keitai Saikidou" (Memories Mobile…
- Marketing Talks
Marketing Embodied - Seven Hidden Structures of Success
This explores how the concept of body consciousness, originally developed by Hideo Takaoka to optimize athletic performance, can be applied to achieve…
- Marketing Talks
LOWYA OSHITERU customer insight and value proposition
This analyzes the commercial triumph of LOWYA's "OSHITERU", a specialized storage unit designed specifically for fan culture enthusiasts. By examining three…
- Marketing Talks
Kao THE ANSWER emotional value customer centric co-creation
This details the remarkable market turnaround of Kao’s hair care division through the strategic launch of their premium brand, THE ANSWER. By shifting focus…
- Marketing Talks
Koiwai Strained Yogurt usage context and scene redefinition marketing
Koiwai Dairy Products revitalized its brand in a saturated market by redefining the consumption context of yogurt through a unique squeeze-pouch design. By…
- Marketing Talks
Lumine Shinjuku customer attraction business model
This provides a detailed analysis of why the Lumine Shinjuku shopping center has maintained its position as a top-ranked facility for attracting customers for…
- Marketing Talks
Karaoke Manekineko "comeback salmon" strategy and business model
This offers an in-depth business model analysis of the Japanese karaoke chain, Manekineko, highlighting the reasons behind its significant growth, even during…
- Marketing Talks
TOKIQIL mystery T-shirt customer insight and value proposition
This provides a detailed case study of TOKIQIL, a Japanese apparel brand that sells "puzzle T-shirts" which can only be purchased by solving a hidden riddle…
- Marketing Talks
Trade Marketing - From Concepts to Practical Methods
This explains trade marketing, defining it as the activity where manufacturers target retailers’ buyers and consumers (shoppers) to maximize sales at the point…
- Marketing Talks
Lenovo gaming PC marketing strategy to expand heavy to light users
They examine Lenovo’s strategy for expanding its gaming PC market share in Japan by shifting focus beyond traditional, heavy users. This approach was driven by…
- Marketing Talks
Asai Ryo "In the Megachurch" - Marketing narrative pros and cons
They provide an in-depth book review of Ryo Asai's novel, In the Mega Church, focusing on how it illustrates the "light and shadow" of marketing in…
- Marketing Talks
Tofu yogurt YOFU new usage scene marketing
They examine the successful market creation of Meiji Tofu-Style Yogurt, YOFU, by fundamentally redefining its usage scene. YOFU was specifically engineered to…
- Marketing Talks
Quickle Senmenbowl Cleaner Out of the Box
They analyze the marketing success of Kao's Quickle Senmenbowl cleaner in Japan, attributing its popularity to an "Out of the box" approach that challenged…
- Marketing Talks
The Eye for Victory - The Essence of the Gambler Management
This offers an overview of the book, The Art of Strategic "Push and Pull" in Business (titled Shobugan in Japanese), written by CyberAgent founder Susumu…
- Marketing Talks
Globalism and Anti Globalism Pendulum Theory Implication for BGC and UGC Marketing
This examines the relationship between globalism and anti-globalism, characterizing them not as mere oppositions but as a self-correcting, pendulum-like…
- Marketing Talks
Aiful human and AI value co-creation marketing
This examines how the financial company Aiful successfully shifted its marketing strategy from simply using AI for efficiency to achieving co-creation with AI…
- Marketing Talks
Junglia Okinawa branding implication
This offers an analysis of the branding strategy observed at Junglia Okinawa, specifically exploring the application of its "Power Vacance!!" concept. They…
- Marketing Talks
Year review 2025 and challenge in 2026
This is a personal year-in-review for 2025 and an articulation of ambitions for 2026. It dedicates a significant portion of the reflection to the passing of…
- Marketing Talks
Marketing influence attention relevance trust at customer touch points
This outlines the Boston Consulting Group's (BCG) perspective on modern consumer purchasing, arguing that the traditional linear marketing funnel is outdated…
- Marketing Talks
KIRE-NA marketing for consumer behavior change and-unmet needs
This outlines a consumer-driven marketing strategy exemplified by the successful launch of Pilot's KIRE-NA highlighter pen. The key insight is that changes in…
- Marketing Talks
Apple iPhone innovation to improvement strategy
This analyzes Apple's iPhone marketing strategy, focusing on how the company shifted its approach to cater to the majority market rather than just early…
- Marketing Talks
Itoham Yonekyu new customer acquisition context marketing
This outlines a context marketing strategy focused on acquiring new customers, using the case of Itoham-Yonekyu to illustrate key concepts. The central premise…
- Marketing Talks
Saga green agri valley reframing and value creation
This introduces and analyzes the Saga Green Agri Valley initiative in Japan, which redefines carbon dioxide from a pollutant into a valuable, sustainable…
- Marketing Talks
Shiseido Hadagumi test marketing to PMF journey
This offers a detailed case study of Shiseido’s facial cleanser, "Hadagumi," tracing its journey from initial test marketing through the pursuit of Product…
- Marketing Talks
CEP and BEP - Secret to driving brand specific purchases
We discuss strategic marketing concepts known as Category Entry Points (CEP) and Brand Entry Points (BEP), which are crucial for ensuring a company's product…
- Marketing Talks
Japan Haagen-Dazs brand strategy unchangeable core and flexible changes
This provides a detailed analysis of Haagen-Dazs's brand strategy in the Japanese market, focusing on how the brand has maintained its premium status for over…
- Marketing Talks
Marketer career building with mathematical differential and integral
This explores how the mathematical concepts of differential and integral calculus can be applied as a framework for understanding and building a career in…
- Marketing Talks
Elementary school basketball game implication for perspective context preparation
This presents an analysis of life lessons, particularly related to business and personal development, drawn from observing an elementary-school basketball…
- Marketing Talks
SuiSui Monetizing the Queue with Fast Pass
This analyzes the business model of SuiSui, a smart fast-pass service for popular restaurants that allows customers to purchase priority entry tickets to skip…
- Marketing Talks
Concept design book creating value from question to story
This is an in-depth summary and review of the book "The Concept Textbook: Designing Value" by Takahiro Hosoda, a practical guide to systematic concept-making…
- Marketing Talks
Honda Prelude marketing knowing user and magic connecting
This examines the core principles of marketing through the lens of Honda's successful revival of the Prelude sports coupe after 24 years. It argues that…
- Marketing Talks
Redefining marketing as corporate evolution from CMO to CGO
We discuss a significant shift in corporate leadership and strategy, noting the trend, especially in U.S. consumer goods companies like Coca-Cola and…
- Marketing Talks
Intent Marketing - Google, Modern Japanese, and Customer Focus
This examines intent marketing by drawing parallels between the evolution of Google's search advertising and the study of Japanese modern language. The first…
- Marketing Talks
Matsuya's Exclusive Premium Tour Business Model for Affluent Clients
This examines the unique business model of luxury tours offered by the Japanese department store Matsuya, which are exclusively marketed to its most affluent…
- Marketing Talks
MTG ReD customer centered marketing 4P
This provides an in-depth analysis of the marketing strategy for MTG's recovery wear brand, ReD, focusing on a customer-centric approach to the traditional 4P…
- Marketing Talks
Kurashicom company culture as strategic critical core story
This explains the strategic organizational culture of Kurashicom, which operates the e-commerce site "Hokuou, Kurashi no Dougu Ten," by detailing how their…
- Marketing Talks
2,000 JPY bill marketing lessons
This presents an in-depth analysis of the 2,000 JPY bill's failure to achieve widespread adoption in Japan, using it as a case study for important marketing…
- Marketing Talks
Gulliver Google AI ads implication for Drucker management
This outlines how the used car company Gulliver applied Peter Drucker's management principles to its Google AI advertising operations to achieve superior…
- Marketing Talks
Tokyo Gas Branding for Social Value and Purpose
This examines the shift in Tokyo Gas's brand strategy from focusing on functional value (providing gas and electricity) to establishing a greater social value…
- Marketing Talks
Let's start marketing today in your company
This provides a guide to understanding and implementing marketing, arguing that it is not a complex practice reserved for large companies but rather a…
- Marketing Talks
Growth Beyond Cannibalization - Customer Insight and Brand Core
This analyzes business strategies for achieving sustainable growth and preventing internal competition, known as self-cannibalization, through successful…
- Marketing Talks
Unagi Naruse business model what to focus
This provides an in-depth analysis of the disruptive business model used by the Japanese eel restaurant chain, Unagi no Naruse, which has rapidly expanded to…
- Marketing Talks
House Foods' Three-Color Curry and Customer Definition
This is an analysis of a House Foods marketing case study focusing on the successful launch of their three-color curry line, which achieved one million sales…
- Marketing Talks
Naruse Akari - Importance of Believing in Your Own Path
This provides a detailed review and analysis of the Japanese coming-of-age novel, Naruse Runs Through the Capital, the concluding installment of the Akari…
- Marketing Talks
Suntory BOSS boss brand extension strategy
This analyzes the strategic brand extension employed by Suntory's BOSS, detailing how the company successfully expanded its product line beyond canned coffee…
- Marketing Talks
Linguifying why people buy and rethinking positioning targeting branding
This provides an overview of challenges conventional marketing wisdom, advocating for a focus on the fundamental mechanisms driving consumer purchases. The…
- Marketing Talks
meito Beetle Larva 3D Jelly design thinking for new product development
This examines the successful development of meito’s "Larva 3D Jelly," an educational confectionery that deliberately challenged food industry norms by…
- Marketing Talks
Sekisui House's Eight Steps for AI Cultural Transformation
This details the comprehensive, company-wide AI transformation undertaken by Sekisui House, which strictly adheres to John P. Kotter’s well-known Eight-Step…
- Marketing Talks
Bridging Childhood Habits and Professional Growth
This provides an overview of essential developmental lessons derived from childhood education, applying these concepts directly to the continuous professional…
- Marketing Talks
Aizunoyuki Soft Creamy Yogurt marketing turning weakness into strength
This analyzes the unusual yet highly successful marketing paradox employed by Aizu Chuo Dairy regarding its "Aizunoyuki Soft Creamy Yogurt," which is openly…
- Marketing Talks
Coricoalan Wide deep customer understanding and redefining customer benefit
This analyzes the marketing success of Panasonic’s Coricoalan Wide high-frequency treatment device, highlighting the critical importance of profound customer…
- Marketing Talks
Sauna 3.0 Purpose Shift and Experience Redesign
This examines "Sauna 3.0," a revolutionary concept implemented by the Greenland Group in Fukuoka that fundamentally shifts the customer experience model for…
- Marketing Talks
Pokémon Friends CEP and BEP Masterclass
This provides an in-depth analysis of the marketing strategy utilized by the educational game Pokémon Friends, explaining its success through the concepts of…