Redefining marketing as corporate evolution from CMO to CGO

Marketing Talks · Dec 17, 2025 · 4m

We discuss a significant shift in corporate leadership and strategy, noting the trend, especially in U.S. consumer goods companies like Coca-Cola and Kellogg's, of moving from the role of Chief Marketing Officer (CMO) to Chief Growth Officer (CGO).

This change signifies a fundamental redefinition of marketing, moving it beyond short-term promotions and advertising optimization, which are increasingly managed by AI, toward a focus on mid-to-long-term corporate growth and future design. It emphasizes that marketing's core purpose is "the entire range of activities that create reasons for…