“Memory Marketing” Case Studies

Marketing Talks · Jan 14, 2026 · 7m

This examines "Recollection Marketing" through two distinct case studies: FujiFilm's instax mini Link3 and au's "Omoide Keitai Saikidou" (Memories Mobile Reactivation) event.

The FujiFilm example focuses on how the fusion of digital and analog—specifically a smartphone printer with a feature-rich app—creates an enjoyable process and fosters communication among young users, making the product a memorable experience. Conversely, the au case study analyzes an event that revives old, non-functional cell phones (feature phones) to restore users' personal memories, emphasizing that the true value…