Concept design book creating value from question to story
This is an in-depth summary and review of the book "The Concept Textbook: Designing Value" by Takahiro Hosoda, a practical guide to systematic concept-making. The summary explains that a concept is defined as a "blueprint for value" that focuses on the customer's perspective, contrasting it with an idea which is based on the provider's perspective.
It outlines a structured, five-step methodology for creating high-quality concepts, which includes starting with the right questions, employing either an "insight-based" or "vision-based" story construction approach, and using defined linguistic…
The skinny
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