Marketing as Matchmaker - Connecting Users and Magic
This offers a philosophical and practical framework for marketing, asserting that its core essence is creating the reason for customers to choose a product or service, rather than merely implementing tools or running advertisements.
It introduces the concept of the marketer as a "matchmaker", drawing on the Google-developed principle of "Knowing the user, knowing the magic, and connecting the two". The "user" refers to deeply understanding the customer beyond superficial data, and the "magic" refers to understanding the product’s unique value, philosophy, and origin story.
The purpose of this…
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