No Side Game: Customer-Centric Marketing and Organization Building
This provides an in-depth analysis of the Japanese novel "No Side Game" by Jun Ikeido, examining the book not merely as a sports story but as a practical business guide for customer-centric marketing and organizational development.
It details how the protagonist, an unlikely General Manager of a struggling corporate rugby team, transforms the organization by focusing on strategic decision-making and community engagement.
Key business lessons extracted from the narrative include redefining enterprise sports as social investment rather than mere cost, adhering to the ethical principle of the…
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