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Kawai Juku: Choosing Winning Business Battlefield

This outlines a business strategy framework centered on identifying the most advantageous "battlefield" for a company's "strengths." It emphasizes that determining where to compete should precede deciding how to compete, asserting that a company's resources and methods are most effective when matched to the right market.

This illustrates this concept through three case studies of Kawai Juku, a Japanese cram school, showcasing how they leveraged their existing capabilities to enter new markets like exam administration, non-cognitive skill assessment, and international education in Uzbekistan…

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