A Journalist's Viral Unlearning: Customer-Centric Web Articles
This provides an overview of a book by Tomohiko Saito, a seasoned newspaper journalist, titled "What a Newspaper Journalist Thought About to Make Web Articles Go Viral."
The book details Saito's journey of "unlearning" traditional journalistic practices to adapt to the digital landscape. It emphasizes a customer-centric approach to writing, urging writers to understand the reader's mode and context when consuming online content. It highlights the stark differences between writing for print and the web, advocating for storytelling over factual reporting, employing specific writing techniques…
The skinny
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