Innovating with Existing Strengths: Rurubu and Shikoku Meguru Kitchen & Marche
This illustrate two distinct business strategies for leveraging existing strengths into new ventures.
The first example details "Rurubu," a travel guide publisher, that successfully diversified into creating non-travel-related guidebooks for hospitals, companies, and schools by applying its established editing expertise and brand recognition. The second case study examines "Shikoku Meguru Kitchen & Marche," a JR Shikoku-operated select shop and food court, which capitalized on its regional knowledge and network to curate unique local products. This shop aims to serve as a gateway to exploring…
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