Shows / Worth Your Salt
Worth Your Salt
Worth Your Salt is the Med Spa Marketing podcast for wellness practice owners who want to attract more ideal clients, build trust before the first appointment, and grow with a marketing strategy that actually works. Hosted by Jennifer Orechwa, founder of Salt Marketing, Worth Your Salt helps med spa owners, aesthetic practices, functional wellness providers, medical practices, fitness studios, and other health and wellness businesses understand what it takes to get found, get trusted, and get…
Episodes
- Worth Your Salt
99: AI Recommendation for Med Spas: Why Google Rankings Aren’t Enough
AI Search for Med Spas: Why Google Rankings Aren’t Enough Ranking #1 on Google is no longer the whole story. A 2026 Washington University study found that…
- Worth Your Salt
98: Beyond the Hype: How to Build a Wellness Brand That Lasts
A wellness business can get attention overnight—but building a brand that stays relevant for years takes something much deeper than hype. In this episode of…
- Worth Your Salt
97: Beyond Five-Star Reviews: What Actually Makes a Med Spa Trustworthy?
“If your med spa is safer, better run and more clinically responsible than the one down the street—but the patient can’t tell the difference—does…
- Worth Your Salt
96: Med Spa Client Retention With Meevo
Med Spa Client Retention: How to Turn the Client Journey Into Predictable Revenue What if your med spa does not actually need more leads? It sounds strange…
- Worth Your Salt
95: Email Marketing for Med Spas: Turning Holidays Into Six-Figure Sales Moments
Start Your Holiday Email Strategy Before the Holiday Rush Holiday promotions can be major revenue drivers for med spas, but the practices that see the biggest…
- Worth Your Salt
94: Med Spa Marketing: Building Trust Through Ritual-Based Wellness Experiences
What if Your Client Experience Wasn’t just a Treatment? In this episode of Worth Your Salt, Jennifer Orechwa sits down with Jyoti Lohman, founder of The…
- Worth Your Salt
93: Beyond Beauty: Ethics, Education, and Empowerment in Aesthetics
Raquel Merlini Talks About Why Ethical Aesthetics Matter on the Worth Your Salt Podcast In aesthetics, trust is everything — but trust is not built by a…
- Worth Your Salt
92: Growthstack: Turning Med Spa Websites Into AI-Powered Growth Engines
Learn A New Approach to Med Spa Marketing Websites In this episode of Worth Your Salt, Jennifer Orechwa welcomes JP Faulkner, Head of Subscription Services for…
- Worth Your Salt
91: Small Audience, Big Results: The Giveaway Strategy That Actually Grows Med Spas
Discover how med spa giveaways can drive real growth—without ads. Learn the proven social media giveaway strategy Salt Marketing uses to increase reach…
- Worth Your Salt
90: Fitness Studio Owners Can Increase Profit and Lead Like a CEO
Fitness studio owners often work nonstop yet still struggle with profitability. In this episode of Worth Your Salt, host Jennifer Orechwa talks with Lauren…
- Worth Your Salt
89: The Three Types of Practices: Why Your Med Spa Marketing Isn’t Working Yet
Wondering why your med spa marketing isn’t working? In this episode, Jennifer Orechwa breaks down the three types of practices — Resourceful, Hustling, and…
- Worth Your Salt
88: Hire An AI Employee for Med Spas: A 24/7 Front Desk That Never Misses A Lead
What if your next best hire wasn’t a person—but an AI employee that never misses a lead? In this episode of Worth Your Salt, Jennifer Orechwa sits down with…
- Worth Your Salt
87: Stop Posting, Start Publishing: Why You Need To Write A Book For Your Wellness Business
Write a book, build your authority, and grow your wellness business—Daria Anne DiGiovanni of True Voice Writing helps listeners discover how to turn your…
- Worth Your Salt
86: Turn Your Wellness Expertise into Scalable Income
Turn your wellness expertise into scalable income - learn why course-based businesses are uniquely positioned for healthcare and wellness professionals, and…
- Worth Your Salt
85: The Marketing System Every Med Spa Needs to Get Found and Get Booked
Struggling to grow your med spa? Learn the marketing system that attracts, converts, and books clients—without more posts, ads, or overwhelm.
- Worth Your Salt
84: Marketing Systems That Drive Sustainable Med Spa Growth
Listen to this episode of Worth Your Salt to discover how JAG Medical Spa grew from one location to three by implementing clear marketing systems…
- Worth Your Salt
83: The Power of the Pivot: From Urgent Care to Wellness Destination
The Power of the Pivot: How Jalayne Turned Urgent Care into a Wellness Destination After years in emergency medicine, Nurse Practitioner Jalayne Faulhaber…
- Worth Your Salt
82: The Future of the Med Spa Industry: Legal Risks, Advocacy & Why AmSpa Matters More Than Ever with AmSpa Founder Alex Thiersch
Alex Thiersch, founder of AmSpa, joins Worth Your Salt to discuss med spa compliance, legal risks, industry regulations, and how medical spa owners can protect…
- Worth Your Salt
81: The Differentiation Dilemma: Stand Out From The Crowd
Learn how to use the power of storytelling and the StoryBrand framework to drive more client engagement and bookings.
- Worth Your Salt
80: The Fiscal Fitness Playbook: How To Transform Your Wellness Business To One That Serves Your Lifestyle
Discover The Fiscal Fitness Playbook and learn how to transform your wellness business to improve cash flow, protect profit, and support your lifestyle.
- Worth Your Salt
79: 2026 Planning: Cut Through the Noise and Grow with Confidence
Plan your 2026 marketing with clarity and confidence. Learn how med spa and wellness practices can cut through marketing noise, attract the right clients, and…
- Worth Your Salt
78: The No-BS Google Ads Strategy for Patient Acquisition
John Sanders reveals the no-BS Google Ads strategy for patient acquisition. Therapist Marketing Specialist - Google Ads Strategist for Mental Health…
- Worth Your Salt
77: Become A Wellness Thought-Leader: The Taylor Swift Method of Building a Personal Brand That Stands Out
Wellness thought-leader branding: Join Emmy-winning former Hollywood reporter Kayley Hamilton as she reveals how wellness experts can become unforgettable and…
- Worth Your Salt
76: Zen and the Art of Wellness Marketing: Making Technology Simple
Overwhelmed by tech in your wellness business? Melodie Moore reveals how to simplify systems, embrace automation, and build a tech foundation that fuels…
- Worth Your Salt
75: Scaling Beyond Referrals: Paid Ads That Actually Deliver
Discover when and how wellness practices should use paid ads. Learn 5 essentials, avoid costly mistakes, and scale beyond referrals with expert tips.
- Worth Your Salt
74: Turn Clients Into Ambassadors: A Proven System for 3x More Referrals This Month
Learn how to build a predictable referral system for your wellness practice using Salt Marketing’s RAVE Framework—so you can turn happy clients into…
- Worth Your Salt
73: Systems, Staff & Satisfaction: Your Blueprint for High Performance | Salt Marketing
In this episode, host Jennifer Orechwa and is joined by Kathleen Carson of Patients & Profits to talk about how wellness and medical practices can move beyond…
- Worth Your Salt
72: The Marketing System Wellness Businesses Really Need (Hint: it’s Not Another Funnel)
Discover the marketing system wellness businesses really need to grow. Learn why funnels fail, how to avoid shiny tactic syndrome, and the five steps to…
- Worth Your Salt
71: Med Spa Growth Strategies: How a Fractional CFO Boosts Revenue, Marketing & Profitability
Jessica Nunn of Maven Financial dives into key topics like allocating marketing budgets, structuring promotions for sustainable growth, and identifying that…
- Worth Your Salt
70: Building Sofia Health: Behind the Scenes | Salt Marketing
Discover how online health and wellness marketplace Sofia Health simplifies everything from onboarding and booking to payments and calendars, allowing med spa…
- Worth Your Salt
69: Becoming An Ohanapreneur
In this episode, Sharon Otaguro talks about becoming an Ohanapreneur and building a family culture to scale your wellness business with systems and aloha!
- Worth Your Salt
68: Unreasonable Hospitality For Med Spas & Wellness Businesses
In the latest episode of Worth Your Salt, host Jennifer Orechwa welcomes Ali Guy, founder of The Shared Co., who believes that business should focus on…
- Worth Your Salt
67: Building A Personal Brand for Wellness Leaders
Host Jennifer Orechwa and guest Michael R. Hunter dig into the biggest mistakes practitioners often make when building a personal brand, how to align your…
- Worth Your Salt
66: From First Visit to Forever Client: Leveraging KCard in Med Spas
In this Worth Your Salt episode, we’re diving into the future of client loyalty with Crystelle Topatan, CEO of Launchy.io and creator of the KCard—a…
- Worth Your Salt
65: If I Were Starting a Med Spa Today, This Is Exactly How I’d Market It
If I were starting a med spa today, I wouldn’t touch social media. I wouldn’t boost a post. I wouldn’t even think about running an ad.
- Worth Your Salt
64: Five Systems Every Wellness Practice Needs | Salt Marketing
In this episode of Worth Your Salt, host Jennifer Orechwa is sharing the 5 Systems Every Wellness Practice Needs to attract more clients, build trust, and…
- Worth Your Salt
63: Grow Your Hormone Practice 3x Faster | Salt Marketing
Host Jennifer Orechwa sits down with Jody Felson Layne, the force behind Accelerated Medical Practices, to dive deep into her journey and expertise that have…
- Worth Your Salt
62: Why Your Fitness Studio Isn’t Growing – And How To Fix It
In this episode of Worth Your Salt, Jennifer talks with Seran Glanfield, founder of Spring Three, business consultant and marketing expert who helps boutique…
- Worth Your Salt
61: Sales Strategies for Wellness Practitioners | Salt Marketing
In this episode of Worth Your Salt, host Jennifer Orechwa sits down with sales guru Cyndi Padilla of Gain The Edge to explore how wellness practitioners can…
- Worth Your Salt
60: From Clicks to Clients: Digital Tools to Enhance Visibility, Scheduling, and Social Engagement
In this episode of Worth Your Salt, host Jennifer Orechwa welcomes Megan Belanger, National Channel Manager at Thryv, for a game-changing conversation on how…
- Worth Your Salt
59: Creating Your “Hell Yes!” Wellness Offer With Jessica Miller
Jessica Miller shares her proven strategies for creating a "Hell Yes" offer that not only attracts clients but also scales your business with ease. Listen in…
- Worth Your Salt
58: Mastering Marketing Strategy with Project Management | John Furneaux, Hive
Host Jennifer Orechwa interviews Hive CEO John Furneaux on how health and wellness practitioners can elevate their marketing efforts by adopting project…
- Worth Your Salt
57: How To Scale Wellness Services Virtually
Dr. Kusher has created a seamless, tech-enabled approach to weight loss that enhances patient outcomes while scaling his business.
- Worth Your Salt
56: 5 Med Spa Website Tweaks That Can Double Your Leads Overnight
In this episode of Worth Your Salt, host Jennifer Orechwa shares five powerful website tweaks that can double your leads overnight, specifically tailored for…
- Worth Your Salt
55: Influencer Marketing for Wellness Brands
Packed with insights on marketing, influencer partnerships, and building trust with customers, this episode offers practical advice for wellness practitioners…
- Worth Your Salt
54: Podcasting with Purpose | Interview Valet
In this episode of "Worth Your Salt," Jennifer sits down with Chloe Williamson, a podcast marketing expert from Interview Valet who specializes in helping…
- Worth Your Salt
53: Create 30 Days of Social Content That Converts Prospects Into Patients
Join Worth Your Salt host Jennifer Orechwa to discover how an Operating System can help your Wellness business thrive in the marketplace. Guest Marc Cotone…
- Worth Your Salt
52: EOS Operating System for Health & Wellness Practitioners
Join Worth Your Salt host Jennifer Orechwa to discover how an Operating System can help your Wellness business thrive in the marketplace. Guest Marc Cotone…
- Worth Your Salt
51: Beyond the Inbox: Texting Strategies for Med Spa Growth
In this episode of Worth Your Salt, host Jennifer Orechwa is exploring one of the most powerful yet under-utilized tools for health and wellness businesses…
- Worth Your Salt
50: Humble Beginnings to Total Health: Udo Erasmus’ Unique Entrepreneurial Journey
In this episode of Worth Your Salt, Jennifer Orechwa sits down with Udo Erasmus, the visionary behind Total Health and Udo’s Choice, to explore his unique…
- Worth Your Salt
49: HR Secrets for Health and Wellness
In this episode of Worth Your Salt, host Jennifer Orechwa engages with Monica SanMiguel, the visionary founder of HueTrition, to explore the powerful…
- Worth Your Salt
48: Style To Impact For Med Spa Founders & Owners
In this episode of "Worth Your Salt," Jennifer Orechwa sits down with Solita Roberts, founder of "Style to Impact," to discuss the transformative power of…
- Worth Your Salt
47: Urgent Market Shift in Med Spas & Wellness with Jennifer Orechwa
In this essential episode of Worth Your Salt, host Jennifer Orechwa takes you on a fast-paced journey through the shifting health and wellness landscape and…
- Worth Your Salt
46: The Profitable Practitioner with Joanna Sapir
Are you a wellness practitioner feeling overwhelmed by the constant hustle of running your business? Do you find yourself stuck on the income rollercoaster…
- Worth Your Salt
45: AI Secrets to Scale Your Health & Wellness Practice
In this episode of "Worth Your Salt," host Jennifer Orechwa sits down with Arvell Craig, nationally recognized speaker and expert in AI and marketing. Arvell…
- Worth Your Salt
44: From Glam to Greatness: Scaling A Spa & Salon
From the outside looking in, the growth of The Winchester Spa & Salon might look easy. They've gone from mere glam to greatness, having doubled or even tripled…
- Worth Your Salt
43: SEO That Gets Wellness Businesses Found | Salt Marketing
In the wellness space, there are often multiple solutions to any health challenge your clients may face. Getting noticed online for your unique approach and…
- Worth Your Salt
42: Tangible Retargeting: Turn Online Visitors Into In-Person Clients
Even if you've done all the right things to drive visitors to your website, converting website visits into actual customers can be an ongoing struggle. I sat…
- Worth Your Salt
41: How To Scale Your Wellness Business with Cate Stillman
Today, people are focusing on their well-being and longevity more than ever... which means the health & wellness the marketplace has become really crowded…
- Worth Your Salt
40: Getting Out of Your Comfort Zone to Engage With Your Audience
Our comfort zones may feel like cozy cocoons, but what if breaking free could lead to deeper engagement with your prospective clients? On this episode of Worth…