94: Med Spa Marketing: Building Trust Through Ritual-Based Wellness Experiences
What if Your Client Experience Wasn’t just a Treatment?
In this episode of Worth Your Salt, Jennifer Orechwa sits down with Jyoti Lohman, founder of The Beauty Way, to explore how med spa marketing and wellness brand growth can become more meaningful when businesses focus on trust, ritual, and emotional connection. Jyoti shares how she built her clean body care brand from her kitchen as a solo founder and stay-at-home mom into a thoughtful, ritual-based wellness brand with retail partnerships and bespoke spa protocols in luxury hospitality spaces.
Together, Jennifer and Jyoti discuss…
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