98: Beyond the Hype: How to Build a Wellness Brand That Lasts
A wellness business can get attention overnight—but building a brand that stays relevant for years takes something much deeper than hype. In this episode of Worth Your Salt, Jennifer Orechwa sits down with LEKFIT founder Lauren Kleban to explore how she transformed a garage-based fitness concept into a recognizable, enduring wellness brand. Lauren shares how a clear point of view, consistency, community trust, and the discipline to resist every new trend helped LEKFIT grow without losing what made it distinctive in the first place.
For established med spa owners and wellness entrepreneurs…
The skinny
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