Shows / IAB Europe podcasts
IAB Europe podcasts
From Digital Dawn to Programmatic Perspectives, Retail Media Essentials and Policy Matters, our podcasts shine a light on the freshest insights from across the digital advertising and marketing industry. Each episode brings together an IAB Europe host and industry guest to dive into big ideas, key trends, and how we can build a more sustainable future together.
Whether it’s the latest innovations in programmatic, the growing world of retail media, or the policies and regulations shaping the…
Episodes
IAB Europe podcastsRetail Media Roundtable - Agentic Commerce: Beyond the Hype and Into the Opportunity
In the latest episode of our podcast series recorded at IAB Europe’s Retail Media Impact Summit in Amsterdam, we turn our attention to agentic commerce and…
IAB Europe podcastsRetail Media Roundtable - From Data to Decisions: The Pan-European Retail Media Maturity Check
Continuing our mini-series from IAB Europe’s Retail Media Impact Summit in Amsterdam, this episode explores how retailers and brands can turn valuable shopper…
IAB Europe podcastsRetail Media Roundtable - Retail Media Flywheel: Driving Growth, Performance, and Customer Value
Continuing our mini-series from IAB Europe’s Retail Media Impact Summit in Amsterdam, this episode explores how retailers can turn Retail Media into a…
IAB Europe podcastsRetail Media Roundtable - Unlocking the In-Store Retail Media Opportunity
Recorded live at IAB Europe’s Retail Media Impact Summit in Amsterdam, this episode explores the growing opportunity for in-store Retail Media and what it…
IAB Europe podcastsRetail Media Roundtable - Travel Media: Unlocking New Growth Opportunities
Another session recorded live at IAB Europe’s Retail Media Impact Summit in Amsterdam, this episode explores the growing role of Travel Media within the wider…
IAB Europe podcastsRetail Media Roundtable - The Next Frontier: Monetising Non‑Endemic Demand in Retail Media
Recorded live at IAB Europe’s Retail Media Impact Summit in Amsterdam, this episode explores the growing opportunity for non-endemic advertising in Retail…
IAB Europe podcastsRetail Media Roundtable - Crowdsourcing the Future: AI in Retail Media
To kick off our new Retail Media Roundtable podcast series, recorded live at the Retail Media Impact Summit in Amsterdam, IAB Europe's Senior Director…
IAB Europe podcastsScaling Intelligence: Inside DMEXCO 2026
In this special episode, IAB Europe’s Marketing & Communications Director, Lauren Wakefield, sits down with Verena Gründel, Host and Director of Brand &…
IAB Europe podcastsRetail Media Meets CTV: The New Power Pair
What happens when the power of Retail Media data meets the reach of Connected TV? In this episode, Marie-Clare Puffett, Senior Director, Industry Development &…
IAB Europe podcastsThe Convergence & Coexistence of Trade & Media
As Retail Media matures, the relationship between trade and media is becoming harder to ignore. But are the two functions truly converging, or do they still…
IAB Europe podcastsDigital Dawn - From Cannes to Commerce: Inside Wolt Ads
Recorded live from Cannes, IAB Europe’s Retail Media Consultant, Yara Daher, sits down with Salomon Tenenbaum, Global Director and Head of Enterprise…
IAB Europe podcastsDigital Dawn – AdEx Benchmark 2025: Two Decades of Measuring Europe’s Digital Advertising Market
In this episode, IAB Europe's Marketing & Communications Director, Lauren Wakefield, is joined by Daniel Knapp, Chief Economist at IAB Europe, to discuss the…
IAB Europe podcastsBeyond the Basket: Why Non‑Endemic Brands Are the Next Big Wave in Retail Media
In this episode, Jason Wescott (WPP Media & Chair of IAB Europe’s Retail & Commerce Media Committee), Mazen Mroueh (Publicis Media), and Christian Raveaux…
IAB Europe podcastsAI in Retail & Commerce Media: From Hype to Hands‑On
In this episode, we cut through the AI hype to explore how retailers, brands, and Commerce Media businesses can put AI into practical action today. Hosted by…
IAB Europe podcastsTrust as a Competitive Advantage
In this episode, IAB Europe’s Marketing & Communications Director, Lauren Wakefield, is joined by Daniel Bischoff, COO and Aurélie Brunet de Courssou, Senior…
IAB Europe podcastsDigital Dawn - Curation Fact or Fiction
Curation has quickly become one of the advertising industry’s biggest buzzwords, often interpreted in different ways across the ecosystem. In this episode of…
IAB Europe podcastsOnsite + Offsite, One Brain
In the final episode of this Retail Media Roundtable series, our Retail Media Consultant, Yara Daher and Tami Harrigan, VP Business Development - Data…
IAB Europe podcastsUnlocking the In-Store Retail Media Ecosystem & Driving Incremental Revenue
In the penultimate episode of our Retail Media Roundtable mini-series, we’re joined by Patricia Grundmann (OBI First Media Group & Vice-Chair of our Retail &…
IAB Europe podcastsBuilding an Off-Site Retail Media Strategy That Works
Off-site Retail Media is rapidly becoming a key growth area for brands and retailers. But what does it take to get it right? In this episode, Jason Wescott…
IAB Europe podcastsGoing Live: The Future of Streaming Ads
In this episode our Digital Advertising Product Manager, Lucio Gagliardi speaks with Lori Goode, CMO at Index Exchange about the rapidly growing role of live…
IAB Europe podcastsHow Data is the Difference between DOOH and In-Store Retail Media
In this episode, we unpack the emerging convergence of digital out-of-home (DOOH) and in-store retail media. Joining us are Collin Colburn, VP Commerce &…
IAB Europe podcastsHow AI Is Reshaping Strategy, Measurement & Shopper Experience
AI is transforming Retail Media, from smarter targeting and real-time optimisation to better shopper experiences. In this episode, Drew Cashmore, Managing…
IAB Europe podcastsHow to Build an Omnichannel Retail Media Network from Scratch
In this episode, Jason Wescott (WPP Media & Chair of IAB Europe’s Retail & Commerce Media Committee) speaks with Jamie Kristow (CEO, Cotswold Outdoor) and…
IAB Europe podcastsClean Rooms & Commerce Media: The Next Frontier in Measurement
In this episode, our Industry Development & Insights Director, Marie-Clare Puffett chats with Stanislas Lajouanie, VP Brands EU & LatAm at Liveramp about the…
IAB Europe podcastsRetail Media Roundtable - Where Entertainment Meets Retail Media
In this episode, our Industry Development & Insights Director, Marie-Clare Puffett, sits down with Steve Lockwood, Head of Client Measurement Europe, and Josh…
IAB Europe podcastsRetail Media Roundtable - Celebrating Certification & How it Powers the Future of Retail Media
In this episode, our Industry Development & Insights Director, Marie-Clare, is joined by Max de Jong, Sr. Manager Media Performance & Consumer Insights at…
IAB Europe podcastsRetail Media Roundtable - How Brands Can Win with Data-Driven Campaigns
To kick off the new series, our Industry Development & Insights Director, Marie-Clare Puffett, sat down with Torsten Ahlers, Managing Director at…
IAB Europe podcastsCuration in Digital Advertising: What You Need to Know
As the digital advertising ecosystem continues to develop to become more efficient, privacy-focused, and value-driven, curation has emerged as a powerful…
IAB Europe podcastsThe Return on Creativity: Unlocking Performance Through Empathy, Authenticity & Innovation
In this episode, our CMO, Helen Mussard, sits down with Callum Smith, Head of Marketing Strategy for Global Business Marketing at TikTok (Europe & Israel), to…
IAB Europe podcastsTackling the Carbon Cost of Digital Advertising
In this episode, our Data Analyst & Sustainability Lead, Dimitris Beis, sits down with Audrey Danthony, Co-founder - Chief Product Officer at Impact Plus, to…
IAB Europe podcastsHow Generative AI is Reshaping Digital Advertising
In this episode, we explore the transformative impact of generative AI on the digital advertising ecosystem. Grant Gudgel, SVP of Marketing at Verve, joins IAB…
IAB Europe podcastsBeyond the Hype: What AI Really Means for Digital Advertising and the Impact of AI Policy
Generative AI may be grabbing headlines, but the real impact of AI in digital advertising goes far beyond flashy content creation. In this episode, our Public…
IAB Europe podcastsRetail Evolution: From Retail to Commerce Media
In the last episode of our Retail Media Roundtable mini-series, our Industry Development & Insights Director, Marie-Clare Puffett, sits down with Paul Wright…
IAB Europe podcastsThe Retail Media Flywheel
In our latest episode, Helen Johnson, Group Director, Media and Insight at SMG and Tom Goulden, Digital Trading, Insights, and Analytics Director at The Very…
IAB Europe podcastsBehind the Scenes of a Retail Media Network
In this latest episode, IAB Europe’s Marie-Clare Puffett is joined by Jessica Wegner, Senior Vice President Retail Media, and Abhijeet Rao, Lead Solution…
IAB Europe podcastsRetailer Strategies for Sponsored Product Ad Success
In our latest Retail Media Roundtable episode, Andrew Lipsman Independent Analyst & Consultant, Media, Ads + Commerce and Mark Burton, Head of Product…
IAB Europe podcastsSpecial Edition - Behind the Scenes of Advertising Horizons
In this special edition episode our Marketing & Communications Director, Lauren Wakefield, sits down with our Public Policy Manager, Inés Talavera de la…
IAB Europe podcastsSpecial Edition - Behind the Scenes of Advertising Horizons
In this special edition episode our Marketing & Communications Director, Lauren Wakefield, sits down with our Public Policy Manager, Inés Talavera de la…
IAB Europe podcastsWhat to Expect in 2025
Welcome to the Retail Media Roundtable, where each episode features multiple expert guests who will share their perspectives on the trends, challenges, and…
IAB Europe podcastsForecasting the Future: Insights from Our Chief Economist
In this episode, our CMO, Helen Mussard, sits down with our Chief Economist, Dr. Daniel Knapp, following the latest State of the Nation webinar. Together, they…
IAB Europe podcastsAdvertising Media Spend in EMEA
In this episode, our Industry Development and Insights Director, Marie-Clare Puffett connects with Alessandra Rossi, Global Ad Intel Product Strategy Leader at…
IAB Europe podcastsRetail Media Measurement Standards
In this episode, our Industry Development & Insights Director, Marie-Clare Puffett and Bianca Hall, Senior Insight Director at SMG unpack the need for…
IAB Europe podcastsHow to Revolutionise Retail Media Networks
This week, our Industry Development & Insights Director, Marie-Clare Puffett, chats with Tanguy Le Falher, Head of Retail Partnerships at Unlimitail, about…
IAB Europe podcastsH1 2024 Retrospective
In this episode, join Wayne Tassie, Chair of IAB Europe’s Programmatic Committee, as he sits down with Andrew Furst, Chief Commercial Officer of Digiseg, to…
IAB Europe podcastsWhat is the Buy-Side Looking for From Retail Media?
In this episode, IAB Europe's Industry Development & Insights Director Marie-Clare Puffett joins forces with Jason Wescott, Global Head of Commerce Solutions…
IAB Europe podcastsThe Fast & The Curious: Insights into Europe’s Streaming Evolution
In this episode, our CMO, Helen Mussard, and Dana Birch, Product Marketing Lead EMEA at Samsung Ads Europe dive deep into the dynamic world of streaming…
IAB Europe podcastsThe Future of Supply-Side Curation
In this episode, Wayne Tassie, Chair of IAB Europe’s Programmatic Committee, is joined by Gil Sommer, VP of Global Product at OpenX. Together, they delve into…
IAB Europe podcastsEmpowering Women in Tech & AI
In this episode, IAB Europe’s Marketing & Communications Director, Lauren Wakefield, is joined Tamara Pavlović, Data Analyst at Coinis as they discuss their…
IAB Europe podcastsAI, Marketing Science and the Future of Programmatic
Join the Chair of IAB Europe’s Programmatic Committee, Wayne Tassie and Sam Matharu EMEA Director of Analytics, Marketing Science at GroupM Nexus as they…
IAB Europe podcastsStrategic Innovations in Programmatic Advertising
Join the Chair of IAB Europe’s Programmatic Committee, Wayne Tassie and Jonathan Haines, Head of Enterprise Sales, Curation at Equativ as they dive deep into…
IAB Europe podcastsPolicy Matters Podcast- Conversations for Change: EMFA
In this episode of IAB Europe’s Policy Matters podcast, join Franck Thomas, Policy Director at IAB Europe as he dives into EMFA and audience measurement with…
IAB Europe podcastsHow Can Curation Drive Efficiency for the Programmatic Value Chain? with OneTag
Join IAB Europe’s Chair of IAB Europe’s Programmatic Committee, Wayne Tassie as he is joined by Daniel Pirchio, Founder and CEO at OneTag, to explore Curation…
IAB Europe podcastsWhat is the Programmatic Opportunity for Audio with Triton Digital
Join IAB Europe’s Chair of IAB Europe’s Programmatic Committee, Wayne Tassie as he is joined by Ivonne Schramm, Marketplace Operations Manager at Triton…
IAB Europe podcastsFuture Forward: The Agency Role in 2024
In the first-ever episode of Programmatic Perspectives, Wayne Tassie, Group Director, Integrated Solutions at DoubleVerify and Chair of IAB Europe's…
IAB Europe podcastsNavigating the Post-Third Party Cookie Era: Insights from Microsoft Ads
Join Wayne Tassie, Chair of IAB Europe’s Programmatic Committee, and Paul Farrow, Principal Product Manager, Privacy and Identity at Microsoft Ads, as they…
IAB Europe podcastsPolicy Matters Podcast - Season 1, Episode 2 - Conversations for Change: GDPR with Criteo
In the second episode of IAB Europe’s Policy Matters podcast, join Franck Thomas, Director at IAB Europe as he dives into GDPR with Nathalie Laneret, VP…
IAB Europe podcastsNavigating Social Audience Measurement in Europe
Join our Marketing & Insights Director, Marie-Clare Puffett and Comscore’s SVP EMEA Adam Holt, as they dissect the complexities of measuring social audiences…
IAB Europe podcastsPolicy Matters Podcast: Navigating Challenges & Shaping the Future of Digital Advertising
In the first-ever episode of IAB Europe’s Policy Matters podcast, join Ines Talavera de la Esperanza, Public Policy Manager at IAB Europe as she dives into…
IAB Europe podcastsDecoding Digital Advertising’s Carbon Footprint
To kick things off for Season 6, IAB Europe’s Data Analyst & Sustainability Manager, Dimitris Beis, and Benjamin Davy, Sustainability Director at Teads delve…
IAB Europe podcastsThe Driver Behind Retail Media?
Join IAB Europe’s Marketing & Insights Director, Marie-Clare Puffett, and Diana Abebrese, Global Retail Media Lead at EPAM as they explore the power of retail…