Retail Media Roundtable - Agentic Commerce: Beyond the Hype and Into the Opportunity
In the latest episode of our podcast series recorded at IAB Europe’s Retail Media Impact Summit in Amsterdam, we turn our attention to agentic commerce and what AI-powered shopping could mean for the future of Retail and Commerce Media.
Irina Schmitz, Unit Lead Commerce & Retail at BVDW, is joined by Paul Dahill, Managing Director, Sales EMEA at Koddi, to discuss what agentic commerce really means, where the biggest opportunities lie for retailers and brands, and how AI agents could transform the way consumers discover, compare and purchase products.
They explore the potential for AI to…
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