Retail Media Meets CTV: The New Power Pair
What happens when the power of Retail Media data meets the reach of Connected TV?
In this episode, Marie-Clare Puffett, Senior Director, Industry Development & Marketing at IAB Europe, is joined by Jason Wescott, Global Head of Commerce Solutions at WPP Media, and Rahul Sharma, Head of Product - Moloco Streaming at Moloco, to explore the opportunity at the intersection of these two channels.
They discuss what this combination means for brands, retailers and Retail Media Networks, how it can connect brand-building with shopping outcomes, and the challenges that remain around data, measurement…
The skinny
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