Retail Media Roundtable - Unlocking the In-Store Retail Media Opportunity
Recorded live at IAB Europe’s Retail Media Impact Summit in Amsterdam, this episode explores the growing opportunity for in-store Retail Media and what it takes to unlock its full potential.
Deli Bom, Retail Media Expert, is joined by James Allison, Senior Director Global Growth at Advertima, and Mazen Mroueh, Head of Retail Media & Partnerships at Publicis MENA, to discuss why physical stores remain an underused advertising opportunity and how technology can help make in-store Retail Media more measurable, scalable and effective.
Drawing on examples from Carrefour UAE and MediaWorld, they…
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