Digital Dawn - Curation Fact or Fiction
Curation has quickly become one of the advertising industry’s biggest buzzwords, often interpreted in different ways across the ecosystem. In this episode of Digital Dawn, our Data & Innovation Specialist, Dimitris Beis, sits down with Julie Selman, SVP Head of EMEA at Magnite and Nick Halas, Head of Product Strategy at Global Amplifi, dentsu, to separate fact from fiction when it comes to curation and marketplaces.
We discuss what marketplaces mean in today’s programmatic landscape, how curated marketplaces differ from PMPs, and the role they play in simplifying the supply chain. The…
The skinny
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