Shows / Unharnessed

Unharnessed
Two ad tech founders who've each built and sold startups before, pulling back the harness on how agentic advertising actually gets built with the founders and operators doing it.
Episodes
UnharnessedWill AI Agents Revolutionize DSPs or Just the Clicking? | Olyzon Founder Jules Minvielle
In this episode of Unharnessed, Mo and Joe sit down with Jules Minvielle, founder and CEO of Olyzon, the Paris-born, New York-based startup building an agentic…
UnharnessedFree TV Ads in Under a Minute: How ITV Is Democratizing TV with GenAI
In this episode of Unharnessed, Jonathan Moffie and Joe Hirsch welcome their first international guest, Jason Spencer, Business Development Director at ITV…
UnharnessedUnharnessed Ep. 5: Agents Are Easy. Context Is Hard. w/ PMG’s Mike Treon
Everyone can build an agent. What makes one worth using? PMG’s Mike Treon joins Jonathan Moffie and Joseph Hirsch to unpack how an agency turns its data…
UnharnessedUnharnessed Ep. 4: Where the Agentic Money Flows in 2027 with Eric Franchi
Six months ago, Eric Franchi's inbox started filling with a new kind of startup: companies building an agentic layer on top of every API and MCP server an…
UnharnessedUnharnessed Ep. 3: Build it and they won't come
You ship the product. Launch day comes. Your dashboard is 0 across the board. Every founder has felt that. Mike Khristo has felt it enough times to build a…
UnharnessedUnharnessed Ep. 2: Don't Ship Your (Agent) Org Chart, with Adam Epstein (Gigi)
Nobody wants a team of 30 sub-agents. They want their problem solved. Adam Epstein, co-founder of Gigi (a buyer agent for the Amazon DSP) joins Moffie and Joe…
UnharnessedUnharnessed Ep. 1: Boomers & Bots (Ads for Agents)
TIME started serving ads to AI agents. Perplexity blocked them and called it deceptive. OpenAds.ai co-founder and CEO Steven Liss joins Moffie (Magnite) and…