Unharnessed Ep. 3: Build it and they won't come
You ship the product. Launch day comes. Your dashboard is 0 across the board. Every founder has felt that. Mike Khristo has felt it enough times to build a company about it. Layers is an agent that reads your repo, makes the content, buys the ads, and traces every install back to what caused it.
On episode 3 of Unharnessed, we go deep with Mike on:
• Using agents for customer acquisition, including buying inside ChatGPT
• The alpha you get as a founder 💩 posting on X
• The rise of AI assistants like Muse and Instinct, and what makes this crop actually useful
• Joe gets free marketing advice…
The skinny
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