Unharnessed Ep. 5: Agents Are Easy. Context Is Hard. w/ PMG’s Mike Treon
Everyone can build an agent. What makes one worth using? PMG’s Mike Treon joins Jonathan Moffie and Joseph Hirsch to unpack how an agency turns its data, workflows, and best media operators’ expertise into an agentic advantage. They explore why automated transactions are only the starting point, what adtech platforms need to offer beyond API wrappers, and how agents can improve planning, troubleshoot deals, and flag campaign changes before a human notices.
The skinny
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