Free TV Ads in Under a Minute: How ITV Is Democratizing TV with GenAI
In this episode of Unharnessed, Jonathan Moffie and Joe Hirsch welcome their first international guest, Jason Spencer, Business Development Director at ITV, the UK broadcaster, streamer, and producer behind Love Island.
Jason explains how ITV went from experimenting with Gen AI to producing TV ads for small and medium-sized businesses that once cost six figures and took weeks. His team now makes them in about a minute, at no cost to the advertiser. He covers:
Why ITV's early enterprise-license approach couldn't scale, and what changed with an "AI DJ" approach that picks the right tool for…
The skinny
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