Unharnessed Ep. 1: Boomers & Bots (Ads for Agents)
TIME started serving ads to AI agents. Perplexity blocked them and called it deceptive. OpenAds.ai co-founder and CEO Steven Liss joins Moffie (Magnite) and Joe Hirsch (Swivel) to ask whether a market for ads-for-agents survives the model providers — who controls agent traffic, where the leverage actually sits, and what this looks like 18 months out.
The skinny
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