Shows / Coffee with Carma
Coffee with Carma
Tips brewed for your success along the Author's Journey. Early morning insights on writing, publishing, and marketing client-attracting
carmaspence.substack.com
Episodes
Coffee with CarmaDigital Organization for Experts: 5 Signs Your Business Archive Is Costing You
Coffee with Carma | Episode 506 You know that file you wrote last year? You search three places, give up, and write it again from scratch. In this episode of…
Coffee with CarmaAI Brain: What 50 First Dates Teaches Experts About Forgetful AI
Coffee with Carma | Episode 505 You’ve fixed your prompts and tried new tools, and AI still makes you start over. In this episode of Coffee with Carma, I use…
Coffee with CarmaContext Engineering Made Simple: Build One Google Doc for Your AI
Coffee with Carma | Episode 504 Does it feel like AI keeps asking you to explain your business all over again? In this episode of Coffee with Carma, I share…
Coffee with CarmaAI Context File: The 5 Things Your AI Needs to Stop Generic Content
Coffee with Carma | Episode 503 Does your AI keep handing you generic content? In this episode of Coffee with Carma, I explain why the problem often isn’t your…
Coffee with CarmaAttract Clients Who Hire You: 3 Golden Ticket Rules From Willy Wonka
Coffee with Carma | Episode 502 Do the people who love your content ever actually hire you? In this episode of Coffee with Carma, I use Willy Wonka & the…
Coffee with CarmaHow to Write a Hook Your Ideal Client Recognizes in 3 Steps
Coffee with Carma | Episode 501 You know your ideal client well enough to help them. But finding the one line that makes them feel seen? That can stop you…
Coffee with CarmaAttract Clients with Content: 5 Principles to Reach the Right People
Coffee with Carma | Episode 500 The content that feels safest to post is often the least likely to get you clients. In this episode, I share five principles…
Coffee with CarmaContent Marketing for Coaches: What Stargate Teaches About Converting
Coffee with Carma | Episode 499 Your content can be good, consistent, and well-liked, and still never connect with a client. In this video, I use the 1994 film…
Coffee with CarmaContent Audit: 3 Steps to Fix a Post That Gets Likes, Not Clients
Coffee with Carma | Episode 498 Your best post earned likes, comments, and shares, but no one asked about working with you. In this video, I walk you through a…
Coffee with CarmaHow to Get Clients With Content: 5 Principles That Convert
Coffee with Carma | Episode 497 The likes keep coming. The comments are lovely. But no one is booking a call or messaging you to ask about working together. In…
Coffee with CarmaBuild Authority With Content: 3 Lessons From the Film Contact
Coffee with Carma | Episode 496 You have believed in your work for years, and buyers may still hesitate. In this episode, I use the 1997 film Contact to show…
Coffee with CarmaContent That Converts: 3 Steps to Map the Beliefs Behind a Yes
Coffee with Carma | Episode 495 Most people keep publishing and hoping. Nobody has shown them a better way to decide what to say next. In this episode, I share…
Coffee with CarmaContent That Converts: 5 Principles for Turning Trust Into Clients
Coffee with Carma | Episode 494 You’ve earned someone’s trust, and they still say, “Not yet.” In this episode, I share five principles that will help you solve…
Coffee with CarmaHow to Gain Authority: 3 Lessons From the Film “Jules” on Earning Client Trust
Coffee with Carma | Episode 493 What do you do when you have a remarkable story, and nobody believes you? In the film Jules, an alien crash-lands in an elderly…
Coffee with CarmaAI Search Optimization for Authors: 3 Ways to Make Your Book Recommendable
Coffee with Carma | Episode 492 Readers used to find your book on their own. But now AI assistants help decide whether your book gets recommended at all. The…
Coffee with CarmaWrite a Book in the Age of AI Search: 5 Reasons It Still Matters
Coffee with Carma | Episode 491 Last week I read news that shook a belief my work rests on: the idea that a book brings you clients. Clients now find you…
Coffee with CarmaAI for Writing: What Iron Man Can Teach You About Staying in Control
Coffee with Carma | Episode 490 Have you had a niggling fear that AI has more control over your content than you do? If so, this episode is for you. I walk you…
Coffee with CarmaAI Content Creation: 3 Steps To Keep AI from Thinking for You
Coffee with Carma | Episode 489 Every time you open ChatGPT or Claude, you make a quick choice that decides whether the work is yours or the AI’s. In this…
Coffee with CarmaAuthority Building in the Age of AI: 5 Principles That Separate Experts From the Noise
Coffee with Carma | Episode 488 There is a lot of noise about AI right now, and it is easy to feel like you are behind. I feel that way too, even though I am…
Coffee with CarmaCritical Thinking With AI: What Sherlock Holmes Teaches Every Business Owner
Coffee with Carma | Episode 487 I keep coming back to Sherlock Holmes when I think about how we’re supposed to work with AI. Holmes never needed Watson to be a…
Coffee with Carma3 AI Writing Habits That Protect Your Expert Voice
Coffee with Carma | Episode 486 AI can dilute your voice, and the research backs that up. But it doesn’t have to happen to you. In this episode, I share three…
Coffee with CarmaAI for Writing: 5 Things Authority Experts Do Differently
Coffee with Carma | Episode 485 Two experts use AI for the same amount of time. One of them amplifies their authority. The other ends up sounding like everyone…
Coffee with CarmaIsaac Asimov Predicted Your AI Writing Fear in 1990
Inspired by Asimov’s Story, “Fault-Intolerant” Coffee with Carma | Episode 484 In today’s episode, I dig into a short story Isaac Asimov published back in…
Coffee with CarmaThe Real Fix for Generic AI Writing Isn't a Better Prompt
Coffee with Carma | Episode 483 I break down the real reason AI writing comes out flat, and it isn’t the tool you’re using. In this episode, I walk you through…
Coffee with CarmaAI Writing Anxiety: What Typewriters Already Taught Us
Coffee with Carma | Episode 482 Every writing tool in history has caused a similar panic. The typewriter. The word processor. Spell check. In this episode, I…
Coffee with CarmaUsing AI to Write Your Book Without Losing Your Voice
Coffee with Carma | Episode 481 Right now, being falsely accused of using AI and actually using AI to write your book can look the same to a reader. In this…
Coffee with CarmaAI for Authors: How to Use It Without Losing Your Voice
Coffee with Carma | Episode 480 Publishers are canceling book contracts over suspected AI use. Being merely suspected is often enough. In this episode, I share…
Coffee with CarmaHow to Write a Book With AI Without Losing Your Voice
Coffee with Carma | Episode 479 AI is changing how books get written, and some authors are getting burned by it. In this episode, I share five principles I use…
Coffee with CarmaPlatform Dependency Is Costing You Readers: Here Is How to Escape It
Inspired by Ebirah, Horror of the Deep (1966) Coffee with Carma | Episode 477 I used to believe that emailing more than once a month would send my list running…
Coffee with CarmaPlatform Risk: 5 Ways to Protect Your Business When Algorithms Shift
Through the Lens of A Funny Thing Happened on the Way to the Forum Coffee with Carma | Episode 476 Every time the algorithm shifts, you feel it, even if you…
Coffee with CarmaThe Good, the Bad, and the Ugly: How Authors Should Really Use AI
Coffee with Carma | Episode 475 Have you ever wondered whether the way you’re using AI is helping your authority ... or hurting it? In this episode, I break…
Coffee with CarmaAI Systems for Business: 3 Steps to Raise AI the Right Way
Inspired by the 1966 film The War of the Gargantuas Coffee with Carma | Episode 474 Two giants came from the same cells. One turned out fine. One turned into a…
Coffee with Carma5 AI Oversight Principles Every Author Should Know
Coffee with Carma | Episode 473 I keep hearing people talk about AI like it’s a light switch. They are either keeping it fully caged and unused, or fully free…
Coffee with CarmaClaim Your Authority Before You Feel Ready: What Dr. Goldfoot Taught Me
Coffee with Carma | Episode 472 In this episode, I break down three lessons on claiming authority before you feel ready. I pull them straight from the…
Coffee with CarmaAuthor Positioning: 3 Steps to Stop Waiting and Get Known
Inspired by the 1966 Rankin/Bass Feature Film, The Daydreamer Coffee with Carma | Episode 471 Many experts think the right people will eventually find them…
Coffee with CarmaBusiness Systems That Get Used (Not Just Written)
Inspired by Batman: The Movie (1966) Coffee with Carma | Episode 469 I love finding business lessons in the most unexpected places. Today it’s the campy 1966…
Coffee with CarmaBusiness Systems 101: The Caveman Guide to Running Without You
Coffee with Carma | Episode 468 What would happen to your business if you got hit by a bus tomorrow? In this episode, I use a 1966 caveman movie to explain why…
Coffee with CarmaBook Outline Advice Hidden in Plato's Allegory of the Cave
Coffee with Carma | Episode 466 Have you ever tried to outline your book with the Roman numeral structure you learned in school? Did that make you feel…
Coffee with CarmaWriting a Book Outline: A 3-Step Creative Process That Actually Works
Coffee with Carma | Episode 465 You may think you hate outlining. But I’ve found that what most people actually hate is the version no one taught them how to…
Coffee with CarmaBook Outline Myths That Are Slowing Down Your Manuscript
Coffee with Carma | Episode 464 If you think an outline stifles your creativity or plan to “figure out the structure later,” this episode is for you. In this…
Coffee with CarmaChoosing Your Book Idea: "The Dark Crystal" Method for Business Authors
I love using stories from film to make a point land. In this episode of Coffee with Carma, I draw from Jim Henson’s The Dark Crystal. I use it to share an…
Coffee with CarmaBook Idea Validation: 3 Steps to Know Before You Write
Coffee with Carma | Episode 462 I’ve watched too many people find out their book was wrong only after it was published, so in this episode, I walk you through…
Coffee with CarmaHow to Write a Nonfiction Book: 5 Principles for Choosing the Right One
Coffee with Carma | Episode 461 In this episode, I share the five principles I use to help experts figure out which book to write next. Watch now so that you…
Coffee with CarmaBook Marketing Strategy Blind Spots: What Dr. Cyclops Teaches Authors
Coffee with Carma | Episode 460 I pull three lessons from the classic film Dr. Cyclops (1940) that expose a common author blind spot. This blind spot may be…
Coffee with CarmaAI for Authors: The 3 Places You Must Optimize So AI Recommends Your Book
Coffee with Carma | Episode 459 In this episode, I walk you through the three places you need to optimize if you want AI like ChatGPT, Claude, Gemini, and…
Coffee with CarmaBook Funnel Strategy: The 3 Jobs Your Book Must Do for Your Business
Coffee with Carma | Episode 458 If your book isn’t bringing in the clients you hoped for, the problem may not be the book itself. It is more likely how you…
Coffee with CarmaHow to Market a Book You Already Wrote, the Sword in the Stone Lesson
Coffee with Carma | Episode 457 In this episode of Coffee with Carma, I use the legend of the sword in the stone to talk about something I see in too many…
Coffee with CarmaRepurpose Your Book: 3 Simple Ways to Create Content This Week
Coffee with Carma | Episode 456 You meant to leverage your book this week, and somehow it’s already Wednesday. In this episode, I share three simple ways you…
Coffee with CarmaBook Marketing: 5 Principles That Turn Your Book Into Leverage
Coffee with Carma | Episode 455 If your book isn’t attracting the clients or opportunities you hoped for, listen up. Before you blame the book, consider this…
Coffee with CarmaHow to Market a Book Without Becoming a Passenger in Your Own Launch
(Inspired by The Right Stuff) Coffee with Carma | Episode 454 The astronauts who made it into space were not the ones who sat back and let NASA run the…
Coffee with CarmaHow to Market Your Book Without Starting From Scratch
Coffee with Carma | Episode 453 If your book marketing feels stuck, you might think the answer is starting over with a brand new plan. But in this episode, I…
Coffee with Carma5 Book Marketing Strategies that Build Authority Over Time
Coffee with Carma | Episode 452 If I’ve learned one thing from years of marketing my books, it’s that doing more is rarely the answer. In this episode of…
Coffee with CarmaBook Marketing Strategy for Authors: 3 Lessons from "Our Man Flint"
Coffee with Carma | Episode 451 In this episode, I draw three surprisingly sharp book-marketing lessons from Our Man Flint. This 1966 spy spoof was the…
Coffee with CarmaBook Marketing for Authors: 3 Simple Steps That Actually Move the Needle
Coffee with Carma | Episode 450 Does book marketing feel like 100 moving pieces with no clear starting point? You’re not confused. You’re just missing a…
Coffee with Carma5 Principles of Authority-First Book Marketing That Lasts
Coffee with Carma | Episode 449 Most authors I talk with aren’t struggling because they haven’t tried hard enough. They’re struggling because nobody ever gave…
Coffee with CarmaHow to Market a Book Your Business Actually Needs
Coffee with Carma | Episode 448 I used to think “if you build it, they will come” was just a movie line. Then I watched it sink one expert author after…
Coffee with CarmaBook Marketing for Authors: Fix Your Message Before You Boost Your Budget
Coffee with Carma | Episode 447 If my book marketing isn’t converting, the first thing I check isn’t my budget or my platform. It’s my message. In this episode…
Coffee with CarmaAuthority Book Marketing for Authors: 5 Principles That Actually Work
Coffee with Carma | Episode 446 If your book isn’t doing what you hoped, it’s tempting to blame the book itself. But what if the problem is something else…
Coffee with CarmaThe Sisyphus Effect: Why Your Book Marketing Keeps Rolling Back
Coffee with Carma | Episode 445 If book marketing feels like pushing a boulder uphill, you’re not alone. You’re not failing either. In this episode, I explore…
Coffee with Carma3 Simple Book Marketing Strategies That Clear Your Head and Move Your Book
Coffee with Carma | Episode 444 You know that one book marketing task that keeps rolling from this week to next week to the week after that? I’m talking about…