Book Funnel Strategy: The 3 Jobs Your Book Must Do for Your Business
Coffee with Carma | Episode 458
If your book isn’t bringing in the clients you hoped for, the problem may not be the book itself. It is more likely how you think a book is supposed to work. Most authors assume their book has two jobs: sell copies and convert leads. In this episode, I explain why that’s missing a third job that makes the other two work. I share why Amazon and the AI tools your future clients are using, like ChatGPT and Perplexity, are different systems. You have to optimize them differently. If you’ve ever wondered why a well-reviewed book still isn’t growing your business…
The skinny
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