Shows / How to Market Your Horse Business with Denise Alvarez
How to Market Your Horse Business with Denise Alvarez
How do I build a horse business so I can keep doing what I love to do? Do I need a website—and if so, what do I even put on it? How can I get my social media following to grow? Does email marketing really work? Welcome to How to Market Your Horse Business where you’ll get all of these questions answered and more! Each week, host Denise Alvarez from Stormlily Marketing breaks down marketing into bite-size bits and gives you actionable and doable tips and strategies that you can apply to your…
Episodes
- How to Market Your Horse Business with Denise Alvarez
2 Common Myths About Building a Profitable Equestrian Business
What’s keeping you from being booked solid? You might think you just need to post more or get on YouTube, TikTok—AKA do more of all the things. But it actually…
- How to Market Your Horse Business with Denise Alvarez
One Surprising Way to Attract Customers You Love to Work With
Have you ever had a client or customer you loved working with? You know, the ones you wished you could clone. What if I told you it is possible to attract more…
- How to Market Your Horse Business with Denise Alvarez
Step-by-Step Guide to Marketing Your Equestrian Business
Do you ever feel overwhelmed by all the information out there on how to market your horse business? Trying a little bit of this and that or even copying what…
- How to Market Your Horse Business with Denise Alvarez
9 Kenny Chesney Concert Takeaways for Equestrian Entrepreneurs
Country music fan or not, if you’re an equestrian entrepreneur, this episode is for you. I’m a big believer in studying what successful people are doing to see…
- How to Market Your Horse Business with Denise Alvarez
The One Thing Keeping Your Equestrian Business Dreams From Coming True
Have you felt stuck in your equestrian business? You’ve got the vision but you just can’t seem to make any real progress to get you there. While I don’t know…
- How to Market Your Horse Business with Denise Alvarez
4 Eye-Opening Reasons Social Media Should Not Replace Your Website
Ever wondered if you really need a website if you're active on social media? Maybe you’ve been using your Facebook page in place of a website and you’re on the…
- How to Market Your Horse Business with Denise Alvarez
When, Why, and How to Pivot Your Horse Business with Michael and Kelsey Gascon
Are you facing a major change in your business? Do you feel you need to pivot but aren’t sure what that looks like? Michael and Kelsey Gascon of Gascon…
- How to Market Your Horse Business with Denise Alvarez
Why You Should Always Be Learning With Kelsey Gascon
This is a BONUS conversation with Kelsey Gascon. After I chatted with Michael and Kelsey Gascon for Episode #114, I asked her to stay on and talk specifically…
- How to Market Your Horse Business with Denise Alvarez
7 Simple Ways to Build Connections With Potential Customers On Social Media
If you’re posting on social and getting no traction, what should you do? How do you build relationships and make sales on social when you can’t make…
- How to Market Your Horse Business with Denise Alvarez
How to Be An Effective Educator With Phyllis Burchett
If you have aspirations of creating an online membership, you may see yourself as an educator. But the reality is, all horse business owners should own the…
- How to Market Your Horse Business with Denise Alvarez
3 Ways Email Lists Are Completely Underrated by Equestrian Entrepreneurs
Do you want to build an equestrian business that’ll be here for the long-term? Then email marketing is a non-negotiable. Yet it’s uncommon to see equine…
- How to Market Your Horse Business with Denise Alvarez
5 Warning Signs Your Equestrian Website Isn't Attracting the Right Customers
Are you getting regular inquiries from potential customers on your websites? And, do those leads pan out to be the right people for your business? If you’re…
- How to Market Your Horse Business with Denise Alvarez
Side Hustle to Full-Time: 3 Essentials for Your Marketing Tack Room So You Can Saddle Up & Go
This is your never-before-told inside scoop on the history of my business—how I went from idea to side hustle to main gig. Even how the name came to be! You…
- How to Market Your Horse Business with Denise Alvarez
Go From Burnout to Thriving Equine Business With Dr. Alberto Rullan
If you’ve ever felt like you were running yourself into the ground while running your business, this episode is for you. Dr. Alberto Rullan with Performance…
- How to Market Your Horse Business with Denise Alvarez
How to Design An Impact-Driven Business With Charlotte Phillips
If you know you want your business to support a cause and make an impact, what’s keeping you from taking action? In this conversation with Everyday Equestrian…
- How to Market Your Horse Business with Denise Alvarez
Is Your Price Right? 4 Ways to Know
As an equestrian business owner, you’re the decision maker when it comes to pricing your products and services. But, how do you decide if your products and…
- How to Market Your Horse Business with Denise Alvarez
How to Build A Strong Community With Shawna Karrasch and Jessie Hillegas
When you have a strong community around you and your brand, the possibilities for your equine business are endless. That’s what Shawna Karrasch and Jessie…
- How to Market Your Horse Business with Denise Alvarez
2 Major Marketing Mistakes You Should Avoid
You hear all the time about what you should be doing when it comes to your marketing. But, is there anything you should avoid? Well, yes! In this episode…
- How to Market Your Horse Business with Denise Alvarez
3 Words to Guide Your Business In the New Year
Do you ever feel like you jump into a new year barely holding onto the reins? Or, do you have a list of goals so long you feel overwhelmed before you’ve even…
- How to Market Your Horse Business with Denise Alvarez
3 Questions for An Effective Year-End Review
How do you evaluate if you’ve had a good year in your business? Do you just look at the bottom line of the profit chart or bank statement? I sure hope not!…
- How to Market Your Horse Business with Denise Alvarez
Want to Grow? Lean Into Your Strengths with Lindsay Hayes-Cofell [BONUS]
Have you ever had someone compliment you about something but you didn’t necessarily see it as a good thing? Or, maybe you have clients right now that tell you…
- How to Market Your Horse Business with Denise Alvarez
4 Pivotal Takeaways from the NRHA Futurity
Whether you’re in the English or Western world or somewhere in between, my trip to the NRHA Futurity was packed with takeaways and mindset shifts that have the…
- How to Market Your Horse Business with Denise Alvarez
The Biggest Lesson I've Learned From Podcasting
Episodes 1 through 99 have been power-packed. Am I right? You’ve learned so much about how to market your horse business since this podcast started in October…
- How to Market Your Horse Business with Denise Alvarez
6 Marketing Lessons from A Garth Brooks Concert
Whether you’re a fan of country music or not, I’m sure you’ve heard of Garth Brooks. But, did you know you can actually learn quite a bit about marketing from…
- How to Market Your Horse Business with Denise Alvarez
7 Essentials for Your Next Launch
Planning your next product or service launch? Whether you’re a launching newbie or you’ve lived to tell the tale but aren’t sure you can make it through…
- How to Market Your Horse Business with Denise Alvarez
Why It's Okay If You Aren't for Everyone
Does narrowing down your best-fit audience or ideal customer make you nervous? You’re afrid to be for one group of people because you think that means you’re…
- How to Market Your Horse Business with Denise Alvarez
Addressing Comparison & Social Media
What’s the real reason you don’t post very much on social media? I often hear that not posting consistently is the biggest problem for horse business owners…
- How to Market Your Horse Business with Denise Alvarez
4 Surefire Ways to Sell On Social Media
Is it really possible for your horse business to sell on social media? Or, is it just a place where people want to hang out without being sold to? Well, it’s…
- How to Market Your Horse Business with Denise Alvarez
Stories: Your Social Media Secret Weapon
One of the easiest ways to bring people into your world on social media is through your Instagram or Facebook stories. Because they’re short-lived (just 24…
- How to Market Your Horse Business with Denise Alvarez
How to Write Social Media Content That Connects
When you create content, it’s an opportunity for you to create or deepen the connection you have with your followers or potential followers. And ideally, as…
- How to Market Your Horse Business with Denise Alvarez
3 Steps to Defeat Social Media Overwhelm [ENCORE]
Do you ever get overwhelmed when it comes to marketing your horse business on social media? If that’s you, then you’re in the right place. These three steps…
- How to Market Your Horse Business with Denise Alvarez
3 Practical Ways to Be Money-Wise In Your Horse Business With Ashley Wilson
Money-wise as a business owner is more than just how much money you’re making. The reality is even if you make a lot of money in your horse business, if you…
- How to Market Your Horse Business with Denise Alvarez
4 Marketing Strategies for Equine Photographers with Shelley Paulson
As an equestrian photographer, how do you get your business to stand out among the others? How can you market your business so that you connect with your…
- How to Market Your Horse Business with Denise Alvarez
5 Questions to Get Your Creative Content Juices Flowing
Are you jumping into podcasting? Or, maybe you are going to start posting on your blog more regularly? Or, you want to start creating more videos? Or, a mix of…
- How to Market Your Horse Business with Denise Alvarez
How to Create Your Video Marketing Strategy with Mariah Hammerschmidt
If video is king when it comes to marketing, how does the everyday horse business owner use it strategically—and without spending a fortune? Thankfully, there…
- How to Market Your Horse Business with Denise Alvarez
3 Tips to Market Your Membership With Annie Kennedy [ENCORE]
From private Facebook groups to video libraries, memberships in the horse world are growing at a rapid rate. That’s why last week in Episode 86 we looked at…
- How to Market Your Horse Business with Denise Alvarez
Is A Membership Program Right For You?
Have you been considering adding a membership program to your business? It can be a great way to create recurring revenue, for sure. But, how do you know if a…
- How to Market Your Horse Business with Denise Alvarez
Thinking of Starting a Podcast? Here Are 5 Things to Know
Have you been wondering if you should start a podcast? With the rise in podcasting in recent years, it may seem like you should just jump on the bandwagon!…
- How to Market Your Horse Business with Denise Alvarez
Should You Have A Blog? Here's How to Know
Have you ever wondered if your horse business should have a blog? The answer isn’t as cut and dry as you might like it to be. That’s why we’re talking all…
- How to Market Your Horse Business with Denise Alvarez
6 Changes That Will Instantly Improve Your Website [ENCORE]
Whether you’ve had a website refresh on your list for a while or you recently realized it needs some help, this encore episode is for you. When you make these…
- How to Market Your Horse Business with Denise Alvarez
How to Build a Business That's True to You With Alexa Major Wilcox
How do you go about building a horse business that is true to who you are while still trying to make a profit? That’s one of the key questions Alexa Major…
- How to Market Your Horse Business with Denise Alvarez
5 Keys to Building a Sustainable Horse Business with Mike Major
As someone who has been in the horse business for more than 55 years, Mike Major, 2022 Road to the Horse World Champion, knows what it takes to build a…
- How to Market Your Horse Business with Denise Alvarez
4 Steps to Map Your Customer Journey (And Why It Matters)
Do you know how you’re getting people in the door of your business? Even if you don’t have a physical location, your business has an entry point—actually, you…
- How to Market Your Horse Business with Denise Alvarez
How Failure Can Make You a Better Business Owner with Justin Skinner
What’s your take on failure? Does it scare you so much that it keeps you from taking action? Have you tried something that didn’t work out and that’s kept you…
- How to Market Your Horse Business with Denise Alvarez
10 Creative Ways to Use QR Codes In Your Business
With QR codes popping up everywhere from restaurants to Superbowl ads to everything in between, how can you as an everyday horse business owner use them in…
- How to Market Your Horse Business with Denise Alvarez
6 Steps to Create Facebook Ads That Work With Katie Cannon
Have you wanted to dip your toe into Facebook ads but have been unsure where to start? This episode is for you! Katie Cannon has an expert level of experience…
- How to Market Your Horse Business with Denise Alvarez
The Mindset Shift That Changes Everything
In order to be in business for the long-haul, you need to shift your thinking—and perhaps shift the way you run your horse business. Show Notes (also known as…
- How to Market Your Horse Business with Denise Alvarez
Selling A Product? Do These 5 Things With Chris Stein
How do you get people to pay you money for the things that you’re making? That’s really what’s at the bottom of every question about selling products. You’ve…
- How to Market Your Horse Business with Denise Alvarez
Learn the Art of Selling With Chris Stein
How do you feel when it comes to selling? Do you get nervous or shy, or maybe you completely freeze up and forget all the great things you were going to say?…
- How to Market Your Horse Business with Denise Alvarez
Reels How-to for Your Horse Business
How do you feel about reels? More specifically, how do you feel about doing reels for your horse business? While they were technically created from an…
- How to Market Your Horse Business with Denise Alvarez
5 Takeaways from Road to the Horse 2022
While I walked away from the 2022 Road to the Horse colt-starting competition with new insights about working with horses, I also always keep you, my podcast…
- How to Market Your Horse Business with Denise Alvarez
Business Success Tips & Lessons Learned with Barbra Schulte [Part 2]
Decorated and accomplished cutting horse trainer and personal performance coach Barbra Schulte is back on the podcast this week! In this second part of our…
- How to Market Your Horse Business with Denise Alvarez
Business Success Tips & Lessons Learned with Barbra Schulte [Part 1]
Cowgirl Hall of Fame Inductee Barbra Schulte spent years successfully training horses and riders to compete in the National Cutting Horse Association before…
- How to Market Your Horse Business with Denise Alvarez
10 Creative Ways to Market Your Stallion
When it comes to marketing your stallion or breeding program, we often see the same thing over and over again. But, no matter the size of your operation, you…
- How to Market Your Horse Business with Denise Alvarez
How to Build the Business You Want from the Start With Emily Urban
Whether your horse business is in its infancy or you’re a seasoned pro who has been at it for years, there’s something beautiful about being a business owner…
- How to Market Your Horse Business with Denise Alvarez
What Should Go In Your Email Newsletter?
What do you put in your email newsletter that will both serve your audience and help you sell your products and services? With these 5 topics, you can include…
- How to Market Your Horse Business with Denise Alvarez
Does Size Matter? And Other Common Email Marketing Questions
Have you ever felt like your email list would be too small to even start? Or, that you’re too green to jump into email marketing for your horse business? First…
- How to Market Your Horse Business with Denise Alvarez
Why Email Marketing Feels Like Spam (+ 3 Ways You Can Do It Well Instead)
When I ask horse business owners why they don’t give email marketing a try, one of the biggest reasons is they feel like they’re spamming people. I bet you can…
- How to Market Your Horse Business with Denise Alvarez
One Thing That Can Improve Your Horse Business in 2022
What if I told you there’s one thing you can do this year that will connect you to more of the “right” people? That when you do it well, you will build a…
- How to Market Your Horse Business with Denise Alvarez
Top 6 Tools for the Everyday Horse Business Owner [Part 2]
Tech tools can be a lifesaver or a headache. So, I’ve compiled some of my favorites that I think every horse business owner will appreciate. This week, we’re…