How to Build A Strong Community With Shawna Karrasch and Jessie Hillegas

How to Market Your Horse Business with Denise Alvarez · Feb 2, 2023 · 55m

When you have a strong community around you and your brand, the possibilities for your equine business are endless. That’s what Shawna Karrasch and Jessie Hillegas of Shawna Karrasch Equine have discovered.

As a pioneer of positive reinforcement (R+) training in the horse world, Shawna has been building a community for nearly 30 years. But, as you’ll hear in the episode, her aim was not to build a personal brand. Her number one goal has always been to serve the equine community.

Since she and Jessie Hillegas have joined together, the fruit of Shawna’s labor has become evident. In this…