Shows / How to Market Your Horse Business with Denise Alvarez
How to Market Your Horse Business with Denise Alvarez
How do I build a horse business so I can keep doing what I love to do? Do I need a website—and if so, what do I even put on it? How can I get my social media following to grow? Does email marketing really work? Welcome to How to Market Your Horse Business where you’ll get all of these questions answered and more! Each week, host Denise Alvarez from Stormlily Marketing breaks down marketing into bite-size bits and gives you actionable and doable tips and strategies that you can apply to your…
Episodes
- How to Market Your Horse Business with Denise Alvarez
Grow Your Equine Business Without Burning Out: Simple Systems That Protect Your Time and Energy [Part 2]
Running a growing equine business does require seasons of hustle and wearing multiple hats. But, it doesn’t require staying on the path to burnout. In this…
- How to Market Your Horse Business with Denise Alvarez
4 Systems Every Equine Business Needs to Create Consistent Revenue Without Burning Out
Let’s dive into the repeatable rhythms and simple systems that protect your time, energy and capacity as you grow your equine business. If you’re tired of…
- How to Market Your Horse Business with Denise Alvarez
How Your Mission Gives Marketing Meaning with Brandee Gallagher [Rockstar Reins + SmarTack]
What if your marketing didn’t always have to feel like selling? Brandee Gallagher started Rockstar Reins by lacing a pair of reins for her daughter, a…
- How to Market Your Horse Business with Denise Alvarez
My Biggest Takeaways from 6 Years Hosting an Equestrian Podcast
Six years of podcasting in the horse industry. Six years of showing up, mostly weekly, sometimes not. And a handful of lessons I’ve learned along the way. For…
- How to Market Your Horse Business with Denise Alvarez
Where to Focus in Q4: Equine Entrepreneurs Edition
Q4 doesn't have to feel like a scramble to the finish line. In this episode, you’ll get four key questions to journal, ponder, or talk through with a trusted…
- How to Market Your Horse Business with Denise Alvarez
How Building in Stages Took Christy Zweig from 3 Stalls to 3 Barns [Always August Farms]
Christy Zweig didn't start Always August Farm as the 24-acre facility it is today. She started with less than 8 acres and a 3-stall barn. Tune in to hear how…
- How to Market Your Horse Business with Denise Alvarez
Before You Burn Out: 3 Non-Negotiables for a Sustainable Equine Business
Burnout isn't a "someday" problem in the horse industry. It's the reason so many talented trainers, riders, photographers, bodyworkers, and more walk away from…
- How to Market Your Horse Business with Denise Alvarez
Why You Shouldn't Be Afraid to Niche Down with Madison Ruddy Sanders [Elite Equine Marketplace]
Madison Ruddy Sanders spent almost a decade in tech sales surrounded by companies like Amazon and Airbnb that made finding what you want effortless. Then she'd…
- How to Market Your Horse Business with Denise Alvarez
BONUS: 1:1 Coaching FAQ: What You're Really Wondering Before You Invest
Thinking about 1:1 coaching but still have some questions you need answered first? This episode answers the questions actually on your mind, from "what if my…
- How to Market Your Horse Business with Denise Alvarez
Is DIY Marketing Actually Hurting Your Horse Business?
You built your horse business on grit and hustle, and DIY marketing was a part of that deal. Good job! But as you continue to grow, could it actually be…
- How to Market Your Horse Business with Denise Alvarez
Are You the Bottleneck in Your Equine Business? 5 Mindset Shifts That Build Resilience With Aoife Leggett
Sometimes the biggest obstacle to growth isn't something outside of your control. Sometimes, you are the bottleneck. That doesn't mean you're doing a bad job…
- How to Market Your Horse Business with Denise Alvarez
How to Leverage a Book to Grow Your Equine Business with Lee Baucom, PhD
Whether you’re exploring the idea of a book or you’re already a published author, this conversation is for you. As you’ll learn from author and business coach…
- How to Market Your Horse Business with Denise Alvarez
Before You Hire a Business Coach, Ask These 4 Questions
Not all coaching programs are created equal. And they’re all definitely an investment, financially, emotionally, and energetically. So, to help you make the…
- How to Market Your Horse Business with Denise Alvarez
Why Your Reputation Matters More Than Your Social Media Following with Kelly Vineyard, MS, PhD
Ever wish you could build a brand without relying solely on social media? Good news. You have options. Social media is simply a tool to communicate who you…
- How to Market Your Horse Business with Denise Alvarez
Behind the Scenes: What's It Like In My 1:1 Coaching? With Amy Williams & Audrey Paslow
What really happens inside 1:1 business coaching? In this special behind-the-scenes episode, I'm pulling back the curtain with two Take the Reins coaching…
- How to Market Your Horse Business with Denise Alvarez
Attract Dream Clients to Your Equine Business: 4-Step Brand Messaging Audit
What if the next message in your inbox or inquiry through your website made you think, “Yes — this is exactly the kind of client I love working with”? In this…
- How to Market Your Horse Business with Denise Alvarez
When Self-Doubt Stalls Your Equine Business Growth
It’s time to talk about self-doubt and the way it can impact how you show up in your equine business. We’re unpacking why entrepreneurship can make every win…
- How to Market Your Horse Business with Denise Alvarez
The Hidden Risk in Your Horse Business: Understanding Equine Liability Insurance with Danielle Aamodt
Even if you’re on board with systems, marketing, and lead generation for your equine business (and, I hope you are) there’s one particular gap you might be…
- How to Market Your Horse Business with Denise Alvarez
Why Your Intake Process Is Costing You Time, Money, and Referrals
If you feel like every new client starts from scratch—answering the same questions, scrambling for information, and hoping nothing falls through the…
- How to Market Your Horse Business with Denise Alvarez
Retirement Planning 101 for Equine Entrepreneurs with Grace Speckman, CFP®
In this episode, I’m joined by financial advisor and lifelong equestrian Grace Speckman, CFP® to talk about a topic many equine entrepreneurs put off for…
- How to Market Your Horse Business with Denise Alvarez
What Most Equine Businesses Get Wrong About Advertising with Jillian Blades-Rice
If you’ve just been boosting a post and crossing your fingers for a few inquiries to come in, this practical breakdown of digital advertising for horse…
- How to Market Your Horse Business with Denise Alvarez
They're On Your Email List. Now What? How to Build a Welcome Sequence That Converts
If you’ve been growing your email list but aren’t sure how to turn subscribers into paying clients, this episode walks you through exactly what to do next…
- How to Market Your Horse Business with Denise Alvarez
Navigate the Business of Being an Athlete in the Equine Industry with Nicole Graf
If you’re trying to build a business around your riding, this episode will give you practical, real-life strategies you can use no matter where you are in your…
- How to Market Your Horse Business with Denise Alvarez
5 Time Management Tips for the Busy Equine Entrepreneur
It’s no secret that entrepreneurs love the idea of time freedom and being your own boss. But, what about when it feels like the business is the boss, and your…
- How to Market Your Horse Business with Denise Alvarez
Navigating Burnout, Bold Moves & Business-Building with Leyna Cannon of Grey Horse Candle Co.
You’d be hard-pressed to find an equine business owner who’s followed a straight, perfectly mapped-out path. And in this conversation with Leyna Cannon, owner…
- How to Market Your Horse Business with Denise Alvarez
On the Fence About Coaching? This Will Help You Decide
If you’ve been thinking about coaching—but keep going back and forth on whether it’s worth it or which option is right for you—this episode will help you get…
- How to Market Your Horse Business with Denise Alvarez
3 Crucial Areas You Can’t Afford to Ignore as You Grow Your Equine Business
If your leads and income feel inconsistent or your marketing lately feels like a lot of effort without results, this episode will help you pinpoint what’s…
- How to Market Your Horse Business with Denise Alvarez
Behind the Scenes of Equine Affaire: Lessons in Marketing, Leadership, and Growth with Coagi Long
In this episode, I’m taking you behind the scenes of Equine Affaire with Coagi Long, president and owner of one of the largest equine expos in the country. But…
- How to Market Your Horse Business with Denise Alvarez
Hitting a Ceiling in Your Horse Business? This Crucial Shift Is the Key to Consistent Growth
If your horse business feels like it’s hitting a ceiling, this episode will show you why. And because you know I’m all about the practical application, you’ll…
- How to Market Your Horse Business with Denise Alvarez
Where to Find Your Next Clients: 7 Lead Sources for Horse Businesses
Looking for new clients and customers? Smart move. Because every sustainable equine business requires a steady pipeline of leads. New people discovering you…
- How to Market Your Horse Business with Denise Alvarez
Behind the Scenes: What's It Like In My 1:1 Coaching? [with Susan Friedland & Susan DiFelice]
Today, I’m taking you behind the scenes inside Take the Reins, my 6-month 1:1 coaching experience for equestrian entrepreneurs. You’ll hear directly from two…
- How to Market Your Horse Business with Denise Alvarez
How to Use AI As Your Marketing Assistant Without Losing Your Voice
AI is everywhere right now — ChatGPT, Claude, Gemini, etc. And, as an equine business owner, you’ve probably heard, “If you’re not using it, you’re falling…
- How to Market Your Horse Business with Denise Alvarez
How Venessa Wood Built a Mission-Driven Business with Ag Women Connect
What does it really take to build a mission-driven business that aligns with your faith, values, and season of life? In this conversation, Venessa Wood…
- How to Market Your Horse Business with Denise Alvarez
My Sales Workshop Didn't Sell. Here's What I Think Went Wrong
Even as a marketing strategist, not every launch or sell hits the mark. And today I’m pulling back the curtain on one that didn’t. In this episode, I’m sharing…
- How to Market Your Horse Business with Denise Alvarez
How to Stay Grounded in Your Horse Business When the World Feels Heavy
How do you hold feeling unsettled by what’s happening in the world around you while also trying to run a business, care for your family, and show up in the…
- How to Market Your Horse Business with Denise Alvarez
Learn to Close Sales Without the Cringe With Sausha Davis
If you’ve ever felt like sales doesn’t fit your style or personality, this episode is for you. Sales strategist and ranch gal Sausha Davis shares a refreshing…
- How to Market Your Horse Business with Denise Alvarez
3 Powerful Sales Practices for Equine Entrepreneurs
Whether you’ve seen the movie or not, P.T. Barnum offers a great example of both what not to do and what to do when you’re trying to convert someone to make a…
- How to Market Your Horse Business with Denise Alvarez
Grow Your Reach & Revenue: How to Build an Affiliate Program That Works in the Equine Industry with Jamie Birch
Thinking about launching an affiliate program for your horse business, but not sure where to start or if it’s even worth it? In this episode, I’m joined by…
- How to Market Your Horse Business with Denise Alvarez
What Kenny Chesney Taught Me About Business (Every Equine Entrepreneur Should Hear This)
Even if you’re not a country music fan, there’s something in this episode for you. After reading Kenny Chesney’s memoir, I walked away with a surprising list…
- How to Market Your Horse Business with Denise Alvarez
You Launched. Now What? The 4-Step Debrief That Changes Everything
You hit publish. You launched the thing. Now what? Before you move on to the next big idea or offer, this episode will walk you through a simple 4-step…
- How to Market Your Horse Business with Denise Alvarez
The Bold Business Move Most Equine Entrepreneurs Avoid With Chelsea Lothrop
Most equine entrepreneurs avoid the hard stuff — but not Chelsea Lothrop. In this episode, you’ll hear how leaning into uncomfortable, scary, and uncertain…
- How to Market Your Horse Business with Denise Alvarez
Sales Feel Flat? Try This 2-Part Fix
Yes, the way people buy is shifting. When it comes to online sales, you may have heard it called a trust recession. But that doesn’t mean they’re not buying…
- How to Market Your Horse Business with Denise Alvarez
When Your Equine Business Is Asking for a Pivot (But You’re Afraid to Make the Move)
Feeling the nudge that something in your business needs to shift, but scared to pivot? Let's uncover the three hidden mindset blocks that keep equestrian…
- How to Market Your Horse Business with Denise Alvarez
When Your Equine Business Loses Its Shine, Remember This
When you’ve been building your horse business for a while, it’s easy to get stuck in the grind and lose sight of why you started in the first place. In this…
- How to Market Your Horse Business with Denise Alvarez
How to Get Paid for the Products You Already Recommend with Jamie Birch
Are you constantly recommending products to your clients, students, or barn friends? If you’re a horse pro or equestrian entrepreneur who already recommends…
- How to Market Your Horse Business with Denise Alvarez
Your Next Level Starts When You Stop Doing This In Your Equine Business
“Maybe I’m just boring.” That’s what a client said to me when evaluating the results of a recent promotion. How easy it is for us as entrepreneurs to…
- How to Market Your Horse Business with Denise Alvarez
Why Business Coaching Isn't for Everyone [And How to Know If It's for You]
If you’re lacking clarity on how to market your equine business and you’re tired of trying to do it all alone, business coaching *might* be the key to…
- How to Market Your Horse Business with Denise Alvarez
You’re Not Bad at Marketing Your Equine Business. You’re Just Missing This
Have you ever found yourself wondering, “Why isn’t my marketing working?” I honestly doubt that it’s because you’re bad at marketing. It usually goes a little…
- How to Market Your Horse Business with Denise Alvarez
4 Questions to Prepare Your Head & Heart for Q4
If your year has felt like a whirlwind, full of both goodness and growing pains, you’re not alone. In this short but powerful episode, I’m sharing four…
- How to Market Your Horse Business with Denise Alvarez
The Power of Knowing Your Strength & Owning It With Megan Hensley The Donkey Farrier
If you’ve been spinning your wheels trying to do all the things in your equine business, this episode will be a breath of fresh air. Megan Hensley, known as…
- How to Market Your Horse Business with Denise Alvarez
Let Go of the Timeline & Trust the Process With Brooke Drassal
If you’ve ever wondered when things will finally “click” in your business, Brooke Drassal's story will speak to you. In this episode, we highlight the power of…
- How to Market Your Horse Business with Denise Alvarez
Course, Community, or Coach? How to Know Which One Is Right for Your Equine Business
If you’re listening to this episode, I already know something about you: you’re growth-minded. You’ve got ideas, and you’re not afraid to take action to bring…
- How to Market Your Horse Business with Denise Alvarez
Social Media Has Changed. Don't Let Your Equine Business Be Left Behind
The social media landscape has seen a shift over the past year. What does it mean for how you market your equine business? Let’s talk about it! We’re diving…
- How to Market Your Horse Business with Denise Alvarez
When Hard Work Isn’t Enough (Here’s What You May Be Overlooking)
Hard work is hardly ever the problem for horse people—you already know how to put in the hours. That means, if your horse business still isn’t growing the way…
- How to Market Your Horse Business with Denise Alvarez
5 Distractions Getting In the Way of Your Equine Business Growth
Sometimes you know exactly what you want in your business. You’re a hard worker. You’re dedicated. You’re in. So, what’s getting in the way? Let’s uncover 5…
- How to Market Your Horse Business with Denise Alvarez
If You Keep Saying This, No Wonder Your Equine Business Feels Stuck
If your equine business growth feels stalled, the problem might not be your marketing tactics — it might be your mindset. Oftentimes, when sales aren’t going…
- How to Market Your Horse Business with Denise Alvarez
Ditch Generic Messaging & Craft a Brand Story with Amy McGann
If your marketing feels scattered or isn’t converting, your brand story might be the missing piece. In this episode, I talk with branding strategist and…
- How to Market Your Horse Business with Denise Alvarez
Mid-Year Marketing Reset: 4 Steps to Realign and Refocus Your Horse Business
In the middle of a busy season, it’s easy to lose sight of your goals and wonder if your marketing efforts are actually working. That’s why a mid-year reset…
- How to Market Your Horse Business with Denise Alvarez
Protect Your Horse Business: 5 Legal Essentials from Equine Attorney Polly Hey
Equine attorney and lifelong horsewoman Polly Hey is breaking down the legal essentials every equestrian business owner should know. From contracts and…
- How to Market Your Horse Business with Denise Alvarez
4 Powerful Ways to Stand Out from the Competition in Your Horse Business
If you're running a horse business and feel like you're constantly getting lost in the noise—you're not alone. Maybe you've looked around and thought…