Latest / How to Market Your Horse Business with Denise Alvarez
Behind the Scenes of Equine Affaire: Lessons in Marketing, Leadership, and Growth with Coagi Long
In this episode, I’m taking you behind the scenes of Equine Affaire with Coagi Long, president and owner of one of the largest equine expos in the country.
But this isn’t just a conversation about events. We talk about what it really takes to market to multiple audiences, why a “well-rounded” approach matters more than chasing trends, and how Coagi has built and led a team that’s stayed committed for years.
You’ll also hear her perspective on staying inspired, navigating challenges, and making decisions that support long-term growth, not just short-term wins.
Show Notes (also known as “Where…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.