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Why You Shouldn't Be Afraid to Niche Down with Madison Ruddy Sanders [Elite Equine Marketplace]
Madison Ruddy Sanders spent almost a decade in tech sales surrounded by companies like Amazon and Airbnb that made finding what you want effortless. Then she'd go horse shopping and land back in scattered Facebook groups and outdated classifieds.
That disconnect became the seed for Elite Equine Marketplace, a niche hunter/jumper buying and selling platform she built herself. In this episode, Madison shares her journey from side hustle to full-time founder, how niching down shaped her product, how she works with (not against) her perfectionism, and the marketing lessons — from SEO and GEO to…
The skinny
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