Shows / How to Market Your Horse Business with Denise Alvarez
How to Market Your Horse Business with Denise Alvarez
How do I build a horse business so I can keep doing what I love to do? Do I need a website—and if so, what do I even put on it? How can I get my social media following to grow? Does email marketing really work? Welcome to How to Market Your Horse Business where you’ll get all of these questions answered and more! Each week, host Denise Alvarez from Stormlily Marketing breaks down marketing into bite-size bits and gives you actionable and doable tips and strategies that you can apply to your…
Episodes
- How to Market Your Horse Business with Denise Alvarez
From Arena to Online: How Nikki Hall Turned Her Riding Curriculum into an Online Business
If you ever dream of creating more freedom and impact in your horse business, this episode is full of encouragement and practical takeaways. In this episode…
- How to Market Your Horse Business with Denise Alvarez
AI and Your Horse Business: 4 Ways You Can Use AI to Amplify Your Marketing
Let’s be real—marketing your horse business can feel like a full-time job on top of, well, your actual full-time job running the business. And while AI can’t…
- How to Market Your Horse Business with Denise Alvarez
6 Costly Social Media Mistakes That Are Holding Back Your Equine Business
If you’re showing up on social media but not seeing results in your horse business, you’re not alone—and you’re not doing it wrong. You just need a better…
- How to Market Your Horse Business with Denise Alvarez
Stacy Westfall’s Top Marketing Tips for Building Your Equestrian Business
In this second part of my conversation with Stacy Westfall, we dive deep into the marketing strategies that helped her build a successful equestrian business…
- How to Market Your Horse Business with Denise Alvarez
From Trainer to Educator: Stacy Westfall on Training, Teaching & Transitions
Every equestrian entrepreneur has a story—but not every story includes a stop on The Ellen Show or a viral bridleless ride that opened doors most business…
- How to Market Your Horse Business with Denise Alvarez
Elevating the Unsung Heroes: How HorseGrooms Supports the Backbone of the Barn
This week’s guests are taking us into the often-overlooked role of grooms, highlighting the importance of education, advocacy, and elevating this essential…
- How to Market Your Horse Business with Denise Alvarez
Pricing Strategies for Equestrian Entrepreneurs: 3 Steps to Confidently Raise Your Rates
Some entrepreneurs mistakenly ask the question, “How do I charge what I’m worth?” But, that’s the wrong question. Pricing strategy for equestrian entrepreneurs…
- How to Market Your Horse Business with Denise Alvarez
Lessons on Blending Craftsmanship, Business & Family with Nevada Miller
Balance is something we all talk about and often crave, but it’s actually not a word I love to use. As equestrian entrepreneurs, there will be times when…
- How to Market Your Horse Business with Denise Alvarez
Make Your Equestrian Offer Irresistible: 4 Ways to Increase Value & Attract More Buyers
If you want to sell more, before you pour everything you have into the selling phase, there’s one thing you need to do: evaluate your offer. The first step is…
- How to Market Your Horse Business with Denise Alvarez
Wearing Too Many Hats? How to Delegate Like a Pro in Your Equine Business with Nicole Berthelot
If you’re an equestrian entrepreneur looking to free up more time for riding, training, or scaling your business, this episode is a must-listen. Nicole…
- How to Market Your Horse Business with Denise Alvarez
3 Simple Ways to Sell More (Without the Salesy Feeling)
For many horse business owners, when they think of sales the word pushy or sales comes up. In episode 168 I used the analogy of a used car salesman – it’s that…
- How to Market Your Horse Business with Denise Alvarez
4 Sales-Boosting Strategies Every Equestrian Entrepreneur Needs with Piper Klemm
It might not be your favorite, but to build a sustainable equine business, you need to learn how to sell. Without sales, where’s your income? Without income…
- How to Market Your Horse Business with Denise Alvarez
Beyond the Sale: 3 Tips to Create an Unforgettable Customer Journey
Oftentimes, in the marketing process, horse business owners will jump right to the sale. From in-person conversations at events and expos to social media…
- How to Market Your Horse Business with Denise Alvarez
Pro Tips for Growing Your Horse Business on YouTube with Ryan Rose
Should YouTube be part of the growth strategy for your horse business? If you’re purely looking at numbers, then it’s overwhelming yes — with more than 2.5…
- How to Market Your Horse Business with Denise Alvarez
Struggling with Email Marketing? 5 Tips to Boost Results for Your Equestrian Business
If you’re an equestrian entrepreneur who has given email marketing a try but you just don't feel like you've experienced any measurable wins from it, this…
- How to Market Your Horse Business with Denise Alvarez
From Award-Winning Jockey to Entrepreneur: How Frankie Lovato Built Equicizer with Passion
Every horse business has a story. Every founder has a journey. The journey of Equicizer founder and creator Frankie Lovato has had its ups and downs like any…
- How to Market Your Horse Business with Denise Alvarez
Stop Spinning Your Wheels: Turn Marketing Busywork into Business Wins
“I’m so tired of chasing followers and likes on social media without actually getting new clients.” Said every frustrated equestrian entrepreneur who wants to…
- How to Market Your Horse Business with Denise Alvarez
How to Build an Equine Business With Purpose with Traci Brooks
How do you get loyal clients and customers for your equine business? How do you build a business that allows you to do what you’re great at, even as you grow?…
- How to Market Your Horse Business with Denise Alvarez
Ariat Case Study: 4 Eye-opening Keys To Long-term Success
How do you achieve sustainable success in your equine business? One of the best ways to do that is to learn from others who have gone before you or are doing…
- How to Market Your Horse Business with Denise Alvarez
Supercharge Your Year-End Review with These 3 Key Components
Before you set goals for the new year, it’s crucial you take the time to review the year that’s ending. The most effective year-end reviews are not just a time…
- How to Market Your Horse Business with Denise Alvarez
How to Build Demand for Your Horse Business with Megan Harris
Trying to fill your books and get people to actually buy? This episode is for you. You’ll love this conversation with Megan Harris, Chief Marketing Officer at…
- How to Market Your Horse Business with Denise Alvarez
Why Your Social Media Marketing Is Falling Flat (Despite Your Best Efforts)
Are you getting new leads, clients, and customers for your horse business from your time on social media? If your equestrian social media marketing is falling…
- How to Market Your Horse Business with Denise Alvarez
How to Savor the Holidays & Still Show Up on Social Media
Ever feel torn between wanting to share those special holiday moments on your social media & the temptation to leave your phone off and pretend like social…
- How to Market Your Horse Business with Denise Alvarez
How to Build Your Email List with Qualified Leads
Afraid of spamming your email list? It’s the number one reason I hear horse business owners say they don’t send emails. And, it is smart marketing to be aware…
- How to Market Your Horse Business with Denise Alvarez
How Much Should You Niche Down in Your Equestrian Marketing?
You want to grow your horse business, so that means you should be talking to more people in your marketing, right? Yes, but ... talking to more of the “right”…
- How to Market Your Horse Business with Denise Alvarez
Why Collaboration Over Competition Always Wins With Jamie Samples
On many levels, competition can be a great thing. It can push us to give our absolute all, think creatively, and not give up. But, sometimes there can be a…
- How to Market Your Horse Business with Denise Alvarez
4 Things You Need to Attract the Right People to Your Equine Business
As a horse person, you know the importance of foundation when it comes to training your horse. It's the same for your marketing! If you're not starting from a…
- How to Market Your Horse Business with Denise Alvarez
Managing Hustle & Rest as an Equestrian Entrepreneur with Megan Robinson
If you stay in hustle mode 24/7, 365 days a year, you may not completely burn out, but the joy of doing what you love in the equestrian world will likely…
- How to Market Your Horse Business with Denise Alvarez
BONUS Q&A: Everything You Need to Know About 1:1 Coaching
Heard about my coaching but still have some questions about it all? This bonus episode is for you. Explore the ins and outs of coaching, who it's for, what…
- How to Market Your Horse Business with Denise Alvarez
Why Your Horse Business Isn't Where You Want It to Be
Have you been feeling stuck in your horse business but aren’t sure what it is that’s keeping you there? Marketing is actually not the place I’d coach you to…
- How to Market Your Horse Business with Denise Alvarez
6 Steps to Successfully Rebrand Your Equine Business with Chris Stein
There are different levels of rebranding your equestrian business. Sometimes you’re giving it a fresh new look with a new logo, colors, graphics, etc…
- How to Market Your Horse Business with Denise Alvarez
How to Build a Trusted Brand as an Equestrian Entrepreneur
In the world of marketing your horse business online, sometimes it seems easy to just create a product and sell it. Reality? It doesn’t really work like that…
- How to Market Your Horse Business with Denise Alvarez
4 Steps to Maximize Your Equine Business Website SEO With Krysta Paffrath
How do you get your business found online? That’s the million-dollar question for many equestrian entrepreneurs. And, the answer is not as simple as you might…
- How to Market Your Horse Business with Denise Alvarez
5 Practical Ways to Build A Positive Team Culture with Kaitlin Christopherson
We talk a lot on this podcast about how to grow your horse business. So what do you do when part of your growth process involves hiring team members? Or, if…
- How to Market Your Horse Business with Denise Alvarez
Social Media vs. Websites: Are You Leaving Money on the Table?
It’s time we address a common question most equestrian entrepreneurs are asking when it comes to marketing. “Is a website necessary if you are active on…
- How to Market Your Horse Business with Denise Alvarez
The Key to Your Horse Business Success? Be the CEO With Kelly Giordano
Whether you lead a team of 20, 10, or 1, as the horse business owner, you are responsible for creating and navigating the success path for your business…
- How to Market Your Horse Business with Denise Alvarez
Should You Start a Business Outside Your Expertise? With Joni Gerard
Do you have an idea for your horse business but you’re not sure if you should press forward because it’s a bit outside of your realm? Maybe you’ve discovered…
- How to Market Your Horse Business with Denise Alvarez
Is Equine Assisted Learning a Profitable Business Model? with Tracey Evans
What comes to mind when you hear equine assisted learning? My guess is you’re thinking of therapeutic riding programs or programs that serve a specific…
- How to Market Your Horse Business with Denise Alvarez
Get Outside of Your Bubble & Build Connections on Social Media
If your social media isn’t working for you — AKA helping you to book new clients & customers for your horse business — then, it might be time for you to…
- How to Market Your Horse Business with Denise Alvarez
4 Ways to Build Connections in a Disconnected World with Jodi Lynch Findley
We live in a world that’s the most digitally connected ever—yet we’re also the least physically connected we’ve ever been as a society. And here’s the thing…
- How to Market Your Horse Business with Denise Alvarez
Lessons on Building a Brick-and-Mortar Horse Business with Amy Bond
Is it possible to find team members who care about your brand as much as you? How do you manage inventory when trends come and go? Can you still thrive as a…
- How to Market Your Horse Business with Denise Alvarez
Self-Care for Equestrian Entrepreneurs with Ifa Simmonds
Show me an equestrian entrepreneur and I’ll show you someone who is dedicated, getting their hands dirty daily, and always looking for ways to improve and…
- How to Market Your Horse Business with Denise Alvarez
What Brands Need to Know About Influencer Marketing with Megan Sullivan
Working with influencers could be the key to reaching a new audience with your equestrian brand. But, it’s so much more than just putting free products in the…
- How to Market Your Horse Business with Denise Alvarez
What Influencers Need to Know About Influencer Marketing with Megan Sullivan
If you have an audience that trusts you, you could be an influencer in the horse world. Yep, it can be that simple! You don’t have to have a million followers…
- How to Market Your Horse Business with Denise Alvarez
The Best Investment You Can Make In Your Horse Business
How are you planning for the future of your horse business? When it comes to long-term sustainability, investing your time, energy, and resources, this one…
- How to Market Your Horse Business with Denise Alvarez
Is Consistent Really Better Than Perfect? (I Had My Doubts)
Do you have a hard time taking “messy action” when it comes to your horse business? Does feeling like everything has to be “just right” before you’ll go live…
- How to Market Your Horse Business with Denise Alvarez
From Idea to Reality: Build a Horse Business from Scratch with India Wilkinson
How do you go from, “I should start that business” to actually doing it? What do you do on the days you feel alone chasing your big dreams as an equestrian…
- How to Market Your Horse Business with Denise Alvarez
6 Marketing Lessons from My First Equine Affaire
Tradeshow, clinics, breed demonstrations, adoption fair, consignment, carriage rides—Equine Affaire in Columbus, Ohio has it all! And, it’s packed pull of…
- How to Market Your Horse Business with Denise Alvarez
Is Your Website Doing the Heavy Lifting to Build Your Equestrian Business?
Have you been treating your website like a basic necessity or an info-holding place? Or, do you get that your website could be the team member with the most…
- How to Market Your Horse Business with Denise Alvarez
How to FINALLY Book Clients on Social Media (I Was Getting It Wrong at First)
In this episode, you’ll hear why the way I started out marketing my own business using social media was not working for me. (AKA I was not booking clients by…
- How to Market Your Horse Business with Denise Alvarez
5 Marketing Takeaways from My First Jumping Clinic
One question is on my mind everywhere I go: How does this apply to equestrian entrepreneurs? That’s why as I was taking notes on how to improve my jumping…
- How to Market Your Horse Business with Denise Alvarez
3 Reasons You Avoid Setting Goals for Your Horse Business
What if not setting goals is keeping you from fully living out the dream you have for your business, your family, and yourself? If you’ve been avoiding setting…
- How to Market Your Horse Business with Denise Alvarez
3 Year-end Questions to Propel You Into the New Year
Before you set your annual goals, do you take time to look back? Yes, I want you to celebrate wins, and that’s part of looking back. It’s also important to…
- How to Market Your Horse Business with Denise Alvarez
You Don't Need Thousands of Followers to Book Clients & Customers Online
Does your follower count guarantee results? Building your horse business through online marketing is not just about building a large audience. You’ve got to…
- How to Market Your Horse Business with Denise Alvarez
Answers to Your Top 3 Marketing Questions
You’re here to learn about marketing, right? So, this week, we’re going to do a deep dive into your most commonly asked marketing questions. These questions…
- How to Market Your Horse Business with Denise Alvarez
How to Beat Imposter Syndrome So You Can Build Your Horse Business Online
Do any of these statements sound familiar? I don’t know what I’m doing here. I’m not qualified for this. Why do I think I can train this horse, show at this…
- How to Market Your Horse Business with Denise Alvarez
3 Signs You Need to Ditch the DIY Marketing & Get A Coach
Being willing to jump in and get the work done is probably one of the best qualities of equestrian entrepreneurs. But, is there a point that going the DIY…
- How to Market Your Horse Business with Denise Alvarez
Get More Sales on Social Media When You Create Content Like This
Are you struggling to get an actual ROI on your social media? In other words, you’re putting content out there but no new leads are landing in your inbox. In…
- How to Market Your Horse Business with Denise Alvarez
Attn Equestrian Entrepreneurs: This Is Where Growth Happens
Once you know what success means to you in your equestrian business—because it's absolutely subjective — there's one mindset you'll need to keep front and…
- How to Market Your Horse Business with Denise Alvarez
The Secret to Going from Willy-Nilly to Strategic With Your Marketing
Are you ready to go from disorganized and spur-of-the-moment to showing up on social with a plan? This episode is for you. Plus, you’ll learn what stats you…