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Should You Start a Business Outside Your Expertise? With Joni Gerard
Do you have an idea for your horse business but you’re not sure if you should press forward because it’s a bit outside of your realm?
Maybe you’ve discovered an unmet need and you have the solution but it’s not in the wheelhouse most people see you operating in.
Joni Gerard, founder of Giddyup Getaway, was much like you. She was having a tough time planning a road trip for her husband and their horses so she created Giddyup Getaway—it’s essentially an AirBnB for horse people. Talk about meeting a need!
While her business has just launched this year, it’s been more than two years in the…
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