From Award-Winning Jockey to Entrepreneur: How Frankie Lovato Built Equicizer with Passion

How to Market Your Horse Business with Denise Alvarez · Jan 22, 2025 · 1h 18m

Every horse business has a story. Every founder has a journey. The journey of Equicizer founder and creator Frankie Lovato has had its ups and downs like any other business venture, but the passion that drives him has never wavered.

In this full-length interview, you’ll hear how Frankie’s passion at a very young age had him training on hay bales and even couches when there was no horse in sight. That same drive is behind the very first version of an Equicizer he created during rehab after an injury so he could more quickly get back in the races as a jockey.

Frankie’s story is sure to inspire…