Shows / How to Market Your Horse Business with Denise Alvarez
How to Market Your Horse Business with Denise Alvarez
How do I build a horse business so I can keep doing what I love to do? Do I need a website—and if so, what do I even put on it? How can I get my social media following to grow? Does email marketing really work? Welcome to How to Market Your Horse Business where you’ll get all of these questions answered and more! Each week, host Denise Alvarez from Stormlily Marketing breaks down marketing into bite-size bits and gives you actionable and doable tips and strategies that you can apply to your…
Episodes
- How to Market Your Horse Business with Denise Alvarez
Top 6 Tools for the Everyday Horse Business Owner [Part 1]
Whether you love it or you hate it, tech is a key tool for your horse business, right? Within that, though, there are a ton of tools and apps out there that…
- How to Market Your Horse Business with Denise Alvarez
5 Social Media Topics for When You Don't Know What to Say
Do you ever open up your phone to post on social media, but realize you have no idea what to say? You want to or feel you like you need to, but either way…
- How to Market Your Horse Business with Denise Alvarez
One Surprising Way to Crush Your Goals
With January just around the corner, goal setting is at the top of my to-do list. To get ready for the coming year, I’ve been reading up on how other…
- How to Market Your Horse Business with Denise Alvarez
3 Easy Ways to Engage with Your Dream Customer On Social Media
Social media was created to be social. That means creating content is a very important piece of the puzzle, but it's not the only piece that matters when it…
- How to Market Your Horse Business with Denise Alvarez
3 Tips to Market Your Membership With Annie Kennedy
From private Facebook groups to video libraries, memberships in the horse world are growing at a rapid rate. If you have a membership or you’re considering…
- How to Market Your Horse Business with Denise Alvarez
How to Write Words That Speak to Your Dream Customer
Do you ever have a hard time figuring out what to say in your marketing? From social media to websites and printables, the words you use matter. In this…
- How to Market Your Horse Business with Denise Alvarez
How to Write a Press Release That Gets Noticed With Megan Arszman
Press releases are a great way for your horse business to draw attention to your program, celebrate a big win, or spread the word about an upcoming event. But…
- How to Market Your Horse Business with Denise Alvarez
Hashtags 101: The What, When, Where & How of Using Hashtags
Have you been confused by hashtags? Or, maybe you’ve used them because you think you’re supposed to but you have zero strategy behind them? You’re not the only…
- How to Market Your Horse Business with Denise Alvarez
How to Build a Profitable Horse Training Business With Colton Woods
Does it take money to make money in the horse business? Can horse trainers who aren’t world-renowned clinicians build a profitable horse business? In this…
- How to Market Your Horse Business with Denise Alvarez
5 Ways Horse Businesses Can Make Money Online [Part 2]
Do you know the number one way to reach more people with your message in today’s world? Yep, it’s an online presence. Because it basically erases geographic…
- How to Market Your Horse Business with Denise Alvarez
5 Ways Horse Businesses Can Make Money Online [Part 1]
Can any horse business really make money online? Absolutely. And in this episode, you’re going to learn how. You’ll discover 3 doable ways that you can take…
- How to Market Your Horse Business with Denise Alvarez
4 Keys to a Successful Brand Launch
Whether you’re starting a brand or creating a new product or service from scratch, or you’ve had one for a while and you know it needs to be reworked, this…
- How to Market Your Horse Business with Denise Alvarez
How to Plan 14 Days of Social Media Posts in 30 Minutes
“Oh, I should post this! Let me just set the saddle, blanket and lead rope down for a minute and take a great shot and put something great together.” … said…
- How to Market Your Horse Business with Denise Alvarez
#AskMeAnything: My Non-Horsey Husband Is Asking the Questions
Can you believe it's been ONE YEAR of the How to Market Your Horse Business Podcast?! 🎉 As part of the fun to celebrate, I've invited my non-horsey husband…
- How to Market Your Horse Business with Denise Alvarez
5 Ways to Grow Your Horse Business with Social Media
You know what’s great about social media? It’s a totally free marketing tool that’s available to anyone and everyone who wants to put in the work. But, just…
- How to Market Your Horse Business with Denise Alvarez
How to Build a Profitable Lesson-Based Business With Brian Wee
Is it possible to have a lesson-based horse business that’s profitable? Yes! Not only is it possible, but if you want your business to be sustainable (we all…
- How to Market Your Horse Business with Denise Alvarez
5 Tips to Maximize Your Event or Rider Sponsorship With India Wilkinson
Event and rider sponsorship is fueling equestrian sports world-wide, on all levels. It’s also a unique opportunity for you as a horse business owner to…
- How to Market Your Horse Business with Denise Alvarez
How to Increase Sponsorship Revenue With India Wilkinson
You know what all horse shows and rodeos have in common, regardless of the area of the world or even the discipline represented? Sponsorships. From banners and…
- How to Market Your Horse Business with Denise Alvarez
How 5 Horse Businesses Are Using YouTube to Grow Their Reach
If you learn by watching and you’ve considered using YouTube to market your horse business, then you’re in the right place. This episode is like a…
- How to Market Your Horse Business with Denise Alvarez
7 Ways to Use Video in Your Marketing
More and more people are engaging with video online. So, whether you’re a fan of being on camera or avoid it at all costs, if you want to reach more people…
- How to Market Your Horse Business with Denise Alvarez
4 Advertising Methods All Horse Business Owners Should Consider
Do you have a hard time figuring out where to spend your advertising dollars so you can get the most bang for your buck? While there’s no one-size-fits-all…
- How to Market Your Horse Business with Denise Alvarez
3 Questions to Ask When Making Advertising Decisions
Are you ready to advertise your horse business, but aren’t sure where to start? Before you start calling on your favorite industry publications, ask yourself…
- How to Market Your Horse Business with Denise Alvarez
How to Secure Media Coverage for Your Equestrian Business With Piper Klemm
Whether it’s local, national or worldwide, a mention in the media has the potential to expand the reach of your horse business. But, where do you start?…
- How to Market Your Horse Business with Denise Alvarez
9 Simple Ways to Share Your Freebie for More Leads
Have you put together a lead magnet to build your email list but can’t figure out how to get people to sign up? Here are 9 strategic yet simple ways you can…
- How to Market Your Horse Business with Denise Alvarez
3 Elements of the Perfect Marketing Image With Cara Taylor Swift
Do the images on your website, social media, and print materials give the best first impression possible for your horse business? Equine and product…
- How to Market Your Horse Business with Denise Alvarez
Do You Have to Scale to Grow? With Shelley Paulson
Does bigger always equal better? Or, can you have a successful business by going deeper or doing better rather than going bigger? That’s what we’re diving into…
- How to Market Your Horse Business with Denise Alvarez
5 Steps to Create Clear Content That Moves People to Action
When it comes to the words on your website or social media (or any other place for that matter), how do you know if you’re being clear? And why does clarity…
- How to Market Your Horse Business with Denise Alvarez
Making A Big Decision? Ask Yourself These Questions With Katie Navarra
When's the last time you had to make a decision as a business owner? Probably right before you started reading this description, right?! As a horse business…
- How to Market Your Horse Business with Denise Alvarez
10 Tips to Make Your Valuable Email Freebie A Smashing Success
When you have an idea for a valuable freebie, how do you create it? And, how do you get your dream customer to sign up for it with their email address? Here…
- How to Market Your Horse Business with Denise Alvarez
How Trademarks Protect Your Horse Business With Attorney Jo Belasco
Have you ever considered getting a trademark or copyright for your horse business name or logo? If not, you should. And, Attorney Jo Belasco is here to share…
- How to Market Your Horse Business with Denise Alvarez
4 Proven Ideas for Your Valuable Email Freebie (AKA Lead Magnet)
What’s the number one way to build your email list? Offering something of value for free in exchange for an email address! Use these four proven ideas to build…
- How to Market Your Horse Business with Denise Alvarez
Reach More People By Niching Down With Dani Powers
How specific are you when you describe what you do and who you serve? As you’ll learn from artist and barrel racing coach Dani Powers, the more specific you…
- How to Market Your Horse Business with Denise Alvarez
Should You Trust Your Intuition? With Mandee Flanders
Have you ever had a gut feeling about something or someone and didn’t follow it but later wished you would have? You’re not the only one! That’s just one…
- How to Market Your Horse Business with Denise Alvarez
5 Simple Hacks to Get Email Subscribers
Aside from current customers, who else is on your email list? Have you been wondering how in the world you’re supposed to build a list of people that want to…
- How to Market Your Horse Business with Denise Alvarez
Get Rid of Social Media Stress With This One Tip
Does social media marketing for your horse business ever just make you tired? You end up just posting what comes to mind in the moment because you know you…
- How to Market Your Horse Business with Denise Alvarez
SEO Basics for the Equine Entrepreneur
Do you want your website to show up in related search results? Of course, you do! What you’re really asking is for your site to be “search engine optimized,”…
- How to Market Your Horse Business with Denise Alvarez
5 Hidden Careers In the Equine Industry And How They're Crushing Marketing [With Katie Clinebell]
When you think of the equine industry, you may think horse trainers, riders and instructors, or barn managers. But there’s a depth to the industry that many…
- How to Market Your Horse Business with Denise Alvarez
Tips and Takeaways from Road to the Horse
You know the colt-starting competition Road to the Horse is a great place to learn about horses. But, did you know it’s also a great place to learn about…
- How to Market Your Horse Business with Denise Alvarez
One Thing You Can Do Today to Stop Feeling Overwhelmed
Have you ever felt a little overwhelmed? (Okay, or a lot!) With the privilege of owning a horse business comes the responsibility of managing many moving parts…
- How to Market Your Horse Business with Denise Alvarez
3 Steps to Build Your Brand Foundation [With Tara Moore]
When you think of branding, what comes to mind? For many people, it’s a logo and colors, but there’s so much more to it than that. My podcast guest, Tara…
- How to Market Your Horse Business with Denise Alvarez
How 5 Equine Businesses Are Crushing It Online
Do you learn by watching? Or maybe your competitive nature is why you look at what other businesses are doing? Either way, this episode is for you. We’re…
- How to Market Your Horse Business with Denise Alvarez
Jump-Start Your Marketing With These 2 Questions
Marketing doesn't have to be scary! You just need to be talking to the right people in a way that speaks to them. You can do that and get a jump-start on your…
- How to Market Your Horse Business with Denise Alvarez
8 Tips to Make Email Marketing Doable [Part 2]
If you get stuck trying to figure out how to make social media and your website work to grow your business, then email marketing may be your missing link. And…
- How to Market Your Horse Business with Denise Alvarez
8 Tips to Make Email Marketing Doable [Part 1]
Do you buy into the idea that email marketing can work for you yet you just don’t know where to start? Then this episode is for you! I’m sharing 8 tips that’ll…
- How to Market Your Horse Business with Denise Alvarez
How to Make Instagram Connections that Convert [With Instagram Expert Kerri McGregor]
Have you been confused with how often or what to post on Instagram to get results? You’re not alone. That’s why I invited Instagram expert Kerri McGregor to…
- How to Market Your Horse Business with Denise Alvarez
Is Email Marketing Dead? 4 Email Marketing Myths Debunked
What’s keeping you from jumping into email marketing? Whatever it is, I’ve probably heard it before, and you’re not alone. That’s why in this episode we’re…
- How to Market Your Horse Business with Denise Alvarez
3 Proven Strategies to Promote Your Horse Business Using Social Media
Have you ever been frustrated you’re not gaining the traction you hoped for from your social media efforts? These three ad-free social media strategies are…
- How to Market Your Horse Business with Denise Alvarez
5 Elements of an Attention-Grabbing Sign for Your Horse Business
Every sign, banner, or flier you use for your horse business shapes the experience your potential customers have with you, from their very first interaction…
- How to Market Your Horse Business with Denise Alvarez
5 Expert Tips to Get Ready for Your Equine Photoshoot [With Catrina Williams Equine Photography]
If you’re paying for a professional photographer, you want the best possible photos. That’s why I invited a pro equine photographer to join me on the podcast!…
- How to Market Your Horse Business with Denise Alvarez
6 Changes That Will Instantly Improve Your Website
Whether you’ve had a website refresh on your list for a while or you recently realized it needs some help, this episode is for you. When you make these changes…
- How to Market Your Horse Business with Denise Alvarez
5 Powerful Steps to Set Goals That Keep You Motivated All Year Long
Setting goals for your business is key to intentionally building the equine business of your dreams. Whether you do it at the beginning, middle, or end of the…
- How to Market Your Horse Business with Denise Alvarez
Websites vs. Social Media: The Number One Question I Get Asked About Marketing [ENCORE]
This week, we're going back to the first episode of the How to Market Your Horse Business show. I've made some new friends this fall and I'm so glad you're…
- How to Market Your Horse Business with Denise Alvarez
7 Questions to Ask Before You Hire Someone to Build Your Website
Are you about ready to hire someone to help you with your website? Congratulations! Here are the questions you need to ask so you can be sure to hire the…
- How to Market Your Horse Business with Denise Alvarez
Break Down the Tech Barrier: 10 Website Terms Every Business Owner Should Know
If the fear or frustration of tech has kept you from getting or having a website that works for you, then this episode is for you. We’re breaking down the tech…
- How to Market Your Horse Business with Denise Alvarez
Behind-the-Scenes Look at A Successful Open House [with Jennifer Hurt of JR's Equine Spa & Retreat]
Have you ever considered hosting an open house? From bringing in new potential customers to showcasing what your business can do and shining a light on other…
- How to Market Your Horse Business with Denise Alvarez
5 Content Ideas for Your Email Newsletter
The email marketing stumbling block I often hear is that you have no idea what to put in your emails. If you’re going to send them more often than just when…
- How to Market Your Horse Business with Denise Alvarez
How Much Does A Website Cost?
Have you wanted to have a website built but were afraid to ask what it costs? Three major areas determine how much it’ll cost for someone to build a website…
- How to Market Your Horse Business with Denise Alvarez
3 Steps to Defeat Social Media Overwhelm
Do you ever get overwhelmed when it comes to marketing your horse business on social media? If that’s you, then you’re in the right place. These three steps…
- How to Market Your Horse Business with Denise Alvarez
What the Heck's A Website That Converts—And Why Should You Care?
Have you ever wondered what’s the one thing you need to do on your website to get your website visitors to actually become paying customers? Then this episode…
- How to Market Your Horse Business with Denise Alvarez
How to Use the Testimonials In Your Backpocket to Boost Your Marketing
When you’re ready to market your business, testimonials will be a necessity. But, don’t worry! You already have more testimonials on hand than you realize…