Shows / We're Not Marketers
We're Not Marketers
B2B product marketers in SaaS businesses are feeling misunderstood. Struggling to position what they do internally. Colleagues not having one clear idea what they do either. What if there was a better way? This is We're Not Marketers. The new podcast for SaaSy B2B product marketers who want CEO buy-in on what they do. Get the weekly masterclass without the inflated tuition and entry-level requirements, just to get your foot in the door. Stop being overlooked and start listening. Hosted on…
Episodes
We're Not MarketersThe most important role in B2B marketing w/ Dave Gerhardt
Timestamps: 01:05 Dave's Journey and Podcasting Tips 04:18 The Importance of Product Marketing 06:16 Early Stage Marketing Strategies 13:29 Building Trust and…
We're Not MarketersThe dark side of product marketing: buyer and sales enablement w/ Anna Borbotko
Timestamps 00:20 Guest Introduction: Anna Borbotko 06:17 TomTom's Evolution and Market Strategy 10:25 Challenges and Strategies in Enterprise Product Marketing…
We're Not MarketersPMM training: how to stay relevant in product marketing
Timestamps: 00:00 Introduction and Host Introductions 01:18 The Importance of Training in Product Marketing 01:54 Identifying Unique Superpowers 07:18 The…
We're Not MarketersWhat B2B product marketers can learn from B2C w/ Carlota Güell
Timestamps 00:00 Introduction and Host Intros 01:07 Meet Our Guest: Carlota Guell 03:28 Are Product Marketers Actually Marketers? 08:18 B2B vs B2C Marketing…
We're Not MarketersThe unconventional highway to product marketing w/ Harvey Lee
Timestamps: 00:00 Welcome to the Misfit Podcast: Unveiling the World of Product Marketing 00:16 Special Guest Harvey Lee: From Business to Rockstar 01:45 The…
We're Not MarketersStanding tall in a "layoff-heavy" PMM job market w/ Yi Lin Pei
Show Notes 0:00 Standing tall in a "layoff-heavy" PMM job market w/ Yi Lin Pei 00:00 Welcome to the Misfit Podcast: Unveiling Product Marketing Mysteries 00:17…
We're Not MarketersWhy we faked the pod’s “end of life” last month? Emotional engagement.
Timestamps: 00:00 Welcome to Season 2: The Unforgettable Comeback 00:55 The Big Reveal: Why We Faked Our Podcast's Death 02:59 Emotional Engagement and Its…
We're Not MarketersHow we've reached 2500 podcast downloads in 4 months with a $300 budget
Timestamps: 01:45 WNM origin story 05:40 How we came up with the name 14:00 The skeleton branding 26:09 Consistency and humor in our marketing 31:28…
We're Not MarketersDon’t review messaging internally, message test instead w/ Peep Laja
Timestamps: 01:39 The role of product marketing in the B2B landscape 03:14 Why website ownership and conversion rates matter for PMMs 04:42 Challenges and…
We're Not MarketersHow PMMs can tie revenue with competitive intelligence w/ Clara Smyth
Timestamps: 02:47 Clara's Journey into Competitive Intelligence 03:45 Are Product Marketers Actually Marketers? 05:10 The Role of Competitive Intelligence in…
We're Not MarketersLet’s get clear about product messaging w/ Zach Messler
Timestamps: 01:30 Zach Messler's Background and Journey 03:20 The Big Question: Are Product Marketers Actually Marketers? 09:26 Zach's Philosophy and Approach…
We're Not MarketersHow to use data to tell a better story in B2B
Timestamps: 00:24 The Importance of Data in Marketing 05:12 Effective Storytelling with Data 07:20 The Power of Positioning and Market Insight 11:57 The…
We're Not MarketersSecuring quick wins by building internal relationships w/ Collin Mayjack
Timestamps: 01:37: Transitioning from non-profit to tech 2:02: Collin's background as a preacher up to product marketing 4:47: Are product marketers actually…
We're Not MarketersHow PMMs can influence GTM without being left out w/ Madison Leonard
Timestamps: 01:02: Madison's journey to product marketing 02:11: Transitioning from B2C to B2B 02:58: Madison's current role and GTM strategy passion 05:37…
We're Not MarketersHow PMMs can "bounce-back" from layoffs
Timestamps: 01:17: Eric's layoff experience 04:12: Zach's layoff experience 10:24: The state of layoffs and product marketing in the US 12:34: Taking the…
We're Not MarketersHow competitive intel makes B2B product marketing easier w/ Andy McCotter-Bicknell
Timestamps: 04:14: Are product marketers actually marketers? 08:15: What is easier: being a generalist PMM or a specialist like in CI? 12:05: Is it easier…
We're Not MarketersWhy great PMMs would be terrible CMOs w/ Tamara Grominsky
Timestamps: 00:54: Are product marketers actually marketers? 02:26: PMM would be terrible CMOs 03:36: The ideal reporting structure for product marketers…
We're Not MarketersDriving Revenue: Why PMMs should move away from leads
Timestamps: 00:55 - How PMMs should drive revenue 05:46 - The focus on leads vs. the focus on revenue 08:18 - How to make sure PMMs drive revenue 10:45 - Why…
We're Not MarketersWhy most startup homepages in B2B SaaS suck w/ Anthony Pierri
Anthony LinkedIn: https://www.linkedin.com/in/anthonypierri/ FletchPMM Website: https://www.fletchpmm.com/ Fletch Notion Database…
We're Not MarketersHow to be the founding PMM your B2B startup respects w/ Jason Oakley
Jason LinkedIn: https://www.linkedin.com/in/oakleyjason/ PMM Files Website: https://pmmfiles.com/ The Productive PMM Website: https://productivepmm.com/ Ready…
We're Not MarketersSales Enablement: What sellers want from product marketers
Most PMMs feel sellers don’t do what they tell ’em. Ears fume after listening to a random customer call recording because a sales rep decided not to stay on…
We're Not MarketersHow to Create Value as a PMM
This podcast episode centers around the challenges faced by product marketing managers in conducting their jobs and ensuring their roles are correctly…
We're Not MarketersTrailer - Season 1
Launch trailer for the first episode of We're Not Marketers Hosted on Ausha. See ausha.co/privacy-policy for more information.