How competitive intel makes B2B product marketing easier w/ Andy McCotter-Bicknell
Timestamps:
04:14: Are product marketers actually marketers?
08:15: What is easier: being a generalist PMM or a specialist like in CI?
12:05: Is it easier being in competitive intelligence than product marketing?
15:03: Does category creation matter in competitive intelligence?
19:30: Biggest mistakes you can make on competitive intel
24:20: How to command respect as a PMM
28:12: How to break into CI as a PMM
38:35: Where to find and learn more about Andy
Show Notes:
Andy LinkedIn
Healthy Competition LinkedIn
Healthy Competition
Ready for launch {March Cohort}
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