How to use data to tell a better story in B2B
Timestamps:
00:24 The Importance of Data in Marketing
05:12 Effective Storytelling with Data
07:20 The Power of Positioning and Market Insight
11:57 The Balance Between Creativity and Metrics
16:42 The Challenges of Data Analytics in Product Marketing
21:17 Measuring Podcasts for Thought Leadership
24:00 The Problem of Instant Gratification
28:20 The Importance of Balance in Growth
31:26 The Role of Data in Guiding Initiatives
33:21 The Power of Gut Feeling and Hard Work
Show Notes:
April Dunford Positioning Podcast
FletchPMM Notion Cheatsheet
Devin Reed LinkedIn
ProductivePMM Notion Hub…
The skinny
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