The dark side of product marketing: buyer and sales enablement w/ Anna Borbotko

We're Not Marketers · Jun 6, 2024 · 35m

Timestamps

00:20 Guest Introduction: Anna Borbotko

06:17 TomTom's Evolution and Market Strategy

10:25 Challenges and Strategies in Enterprise Product Marketing

12:48 Cold Outreach Pilot Program

16:27 Enterprise vs. Startup Dynamics

18:30 The Evolution of Software Buying

19:13 Challenges in the Automotive Industry

19:32 Simplifying the Buying Process

20:47 Sales and Buyer Enablement

23:25 Marketing's Role in Buyer Enablement

26:15 The Importance of Effective Collateral

29:44 The Torture Chamber

33:17 Anna's Initiatives and Final Thoughts

Show Notes:

Anna’s LinkedIn

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