How to Create Value as a PMM
This podcast episode centers around the challenges faced by product marketing managers in conducting their jobs and ensuring their roles are correctly understood in their respective organizations.
Our three co-hosts share personal experiences and frustrations, highlighting issues such as being undervalued in strategic processes, difficulty in role definition, job insecurity, and the need for having a centralized decision-maker in positioning and messaging.
They discuss the growing specializations in product marketing and highlight the urgency for product marketers to align their interests and…
The skinny
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