Shows / The Selling Economy
The Selling Economy
B2B selling is going through its biggest structural change in 30 years. Each week, Jeff "Yosh" Yoshimura talks with the CROs, operators, founders and frontline sellers living it.
The economics haven't moved yet. Sales and marketing still runs near 47% of revenue. Ramp still takes 5.7 months. Roughly 70% of a rep's week still goes to work that isn't selling.
The Selling Economy is a weekly conversation about the structural change underneath all of it: the buyer who arrives already knowing what…
Episodes
The Selling EconomyEp. 7 - The Future of Revenue Enablement in the AI Era with Sheevaun Thatcher - Part 1
In this episode of The Selling Economy, Sheevaun Thatcher, VP of Revenue Enablement at Demandbase and a 2025 GTM AI Award winner, joins Yosh to explore how…
The Selling EconomyEp. 6 - How Enterprise Deals Really Get Done with Mark Phinick - Part 2
In Part 2 of The Selling Economy, Mark Phinick joins Yosh to get tactical about what sellers should do when promising deals slow down, customers go quiet…
The Selling EconomyEp. 5 - How Enterprise Deals Really Get Done with Mark Phinick - Part 1
In this episode of The Selling Economy, Mark Phinick joins Yosh to unpack what actually moves complex enterprise deals from interest to a real decision…
The Selling EconomyEp. 4 - Uncovering the Sales DNA That Sets Great Sellers Apart with KK Anderson - Part 2
In Part 2 of this conversation on The Selling Economy, KK Anderson, Co-Founder and Managing Partner at Accelerant Growth Solutions, returns with Yosh to go…
The Selling EconomyEp. 3 - Uncovering the Sales DNA That Sets Great Sellers Apart with KK Anderson - Part 1
In this episode of The Selling Economy, KK Anderson, Co-Founder and Managing Partner at Accelerant Growth Solutions, joins Yosh to explore how AI is changing…
The Selling EconomyEp. 2 - What the Early Days of Salesforce Can Teach Today’s Sellers with Joe Williams - Part 2
In Part 2 of The Selling Economy’s conversation with Joe Williams, Yosh and Joe move from the lessons of Salesforce’s early days to the transformation…
The Selling EconomyEp. 1 - What the Early Days of Salesforce Can Teach Today’s Sellers with Joe Williams - Part 1
In the inaugural episode of The Selling Economy, Joe Williams joins Yosh to look back at the early days of Salesforce and unpack what that era can teach…