Ep. 5 - How Enterprise Deals Really Get Done with Mark Phinick - Part 1
In this episode of The Selling Economy, Mark Phinick joins Yosh to unpack what actually moves complex enterprise deals from interest to a real decision.
Drawing from decades in enterprise sales, two IPOs, and more than a decade in endpoint security, Mark explains why even promising opportunities can stall when sellers underestimate the internal work required to get a deal done. Sales training can teach frameworks and fundamentals, but live deals require something more immediate: challenging assumptions, identifying blind spots, understanding stakeholder priorities, and figuring out the next…
The skinny
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