Ep. 7 - The Future of Revenue Enablement in the AI Era with Sheevaun Thatcher - Part 1
In this episode of The Selling Economy, Sheevaun Thatcher, VP of Revenue Enablement at Demandbase and a 2025 GTM AI Award winner, joins Yosh to explore how revenue enablement has evolved from traditional sales training into a strategic function that drives productivity, alignment, and measurable business outcomes. With more than two decades of experience building enablement functions, scaling teams from three to over 150, and supporting organizations as they grew from $300 million to more than $2 billion in revenue, Sheevaun brings a practical perspective on what it takes to make enablement a…
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