Ep. 1 - What the Early Days of Salesforce Can Teach Today’s Sellers with Joe Williams - Part 1
In the inaugural episode of The Selling Economy, Joe Williams joins Yosh to look back at the early days of Salesforce and unpack what that era can teach today’s B2B sellers.
When Salesforce was still a relatively unknown company introducing a subscription-based, hosted model to enterprise organizations, selling required more than demonstrating product features. Joe and Yosh revisit what it took to challenge established software models, win over skeptical enterprise buyers, and build confidence in an approach that many IT leaders initially resisted.
With more than 30 years of enterprise sales…
The skinny
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