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Ep. 2 - What the Early Days of Salesforce Can Teach Today’s Sellers with Joe Williams - Part 2

In Part 2 of The Selling Economy’s conversation with Joe Williams, Yosh and Joe move from the lessons of Salesforce’s early days to the transformation happening in sales right now as organizations figure out how to deploy AI.

Joe shares his perspective on the rise of DIY AI and why giving individual sellers powerful AI tools does not automatically create an effective AI strategy. While tools like Claude can make an individual more productive, Joe argues that enterprise selling is ultimately a team effort. The bigger opportunity is creating systems that keep sellers, managers, and supporting…

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