Shows / Marketing Archives -
Marketing Archives -
Episodes
- Marketing Archives -
Mirror, Mirror on the Wall: Does ChatGPT Mention You at All?
For years, Google Search Console has been the mirror every business owner checked. How many times did we show up? How many people clicked? Now ChatGPT is…
- Marketing Archives -
HMBT #315: 1,000 Five-Year-Olds with a 160 IQ
We have all been there. You look at your quarterly dashboards, see a spike in sales, and someone in the room immediately claims credit for their favorite…
- Marketing Archives -
HMBT #314: Email Is Still King
Every few years, someone in the marketing world tries to declare that email is dead. After knowing each other for over a decade and working through the…
- Marketing Archives -
5 Ways to Get Your Email Marketing Ready for Black Friday and Cyber Monday
Black Friday and Cyber Monday show up on the calendar at the same time every year. Somehow, they still catch a lot of businesses off guard. Every brand under…
- Marketing Archives -
HMBT #313: Leveraging Other People’s Audiences
Leaving corporate America after 16 years taught me a big lesson: having an existing network and diverse income streams is essential. With so many professionals…
- Marketing Archives -
HMBT #312: Your Cookie Wiretapped Me
Business law might not sound like the spiciest topic we tackle on the podcast, but it might be one of the most critical. Too many entrepreneurs rush into the…
- Marketing Archives -
In-Person Etiquette That Drives Long-Term Leads
Attending local events always reminds me why relationship-building is the real engine behind business growth. Yesterday, I attended the Alamance Leads group in…
- Marketing Archives -
HMBT #311: Call Claude by its Government Name
On episode 311, I sat down for round two with Rion Haber, CSO of Catalyst Marketing Agency. We originally recorded this conversation earlier, but a tech hiccup…
- Marketing Archives -
Why Your Personal Brand Is Your Greatest Asset in 2026
For 16 years, I gave my time, energy, and passion to the corporate tech world. I helped thousands of businesses fix broken automations, understand email…
- Marketing Archives -
Why Trust, Judgment, and Real Relationships are Winning in 2026
The other day I stopped at my local Panera to pick up my sip club drink and get some work done. I passed by a strip mall that had a travel agency in it. While…
- Marketing Archives -
Transactional Email: Choosing Between Resend and Anypost
Resend is one of the most talked-about names in transactional email right now, and for good reason. Great docs, a clean API, a team that clearly ships fast. If…
- Marketing Archives -
HMBT #310: Death to Coffee Mugs
In a digital landscape oversaturated with ads and online noise, how do you truly capture client attention? In this episode of the HMBT Podcast, host Hank sits…
- Marketing Archives -
The Hidden Power of Transactional Emails (And How to Choose the Right Provider)
When most folks think about email marketing, their minds jump straight to promotional newsletters, flash sales, and fancy product launch campaigns. While those…
- Marketing Archives -
HMBT #309: AI Rider
When you think of industries leading the charge in creative marketing, insurance usually isn’t the first one that comes to mind. Most of us tend to…
- Marketing Archives -
How to Build an Unshakeable Marketing Engine: Lessons From Behind the Mic of the Bob Cargill Marketing Show
Most business owners fail at marketing for one simple reason: they build their entire business on rented land. I sat down with Bob Cargill on episode 212 of…
- Marketing Archives -
The Ultimate Power Relationship: Why Operations, Sales and Marketing Need to Sync Up to Win Customers
I have worked in sales, marketing, and support for a long time. More recently, my focus has been in operations, the glue that holds everything together. Based…
- Marketing Archives -
HMBT #308: Junk Mail King
Marketing is moving faster than ever, and if you are a solopreneur or a corporate professional, it is easy to feel overwhelmed by the sheer volume of new tech…
- Marketing Archives -
HMBT #307: Marperations
I had the pleasure of sitting down with Dana Newell from Benton Newell Communications. Dana is a rare executive “unicorn,” operating as both a…
- Marketing Archives -
Your Website is Not Dead: Why AI Actually Makes Your Content More Critical
Have you heard the rumors lately? People are whispering that the traditional website is dead. With Google and AI chatbots giving answers directly in the search…
- Marketing Archives -
HMBT #306: Respect the Pause
I recently had the pleasure of sitting down with Dr. Natasha Davis from Impact Branding Consulting for episode 306 of the HMBT podcast. Natasha is a heavy…
- Marketing Archives -
HMBT #305: SEO is Dead, Long Live GEO!
Is the “0-click world” making websites obsolete? 🌐 In this episode, I sit down with Roger Williams from Kinsta to debunk the myths about Wesbites…
- Marketing Archives -
HMBT #304: Bouncer at the Door
Peter Cholnoky, CEO of E-Hawk, joins me for a conversation about a topic that might not sound flashy but is absolutely critical for any online business: lead…
- Marketing Archives -
HMBT #303: From CMO to CRO
Joshua Harrell, Chief Revenue Officer at WorldVia Travel Network, joins me for a conversation that starts with travel—but quickly becomes a masterclass in…
- Marketing Archives -
HMBT #302: One Kiss Only
In this lively and insightful episode, I sat down with Victor Julio Coupe, Head of Business Development at Kensho Media and host of The Squared…
- Marketing Archives -
HMBT #301: Your List Needs Therapy
📬 In this episode, I speak with email deliverability expert Matthew Vernhout of Email Industries to break down what really determines whether your…